Brandwave

How popular isGreenlea?

In October 2026, people searched for Greenlea by name about 2,190 times in New Zealand, a 5.3% increase from the previous year. These searches made up 20.3% of all New Zealand meat brand searches, placing Greenlea second out of five brands. When we asked both ChatGPT and Google AI Overviews about meat brands, Greenlea appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Greenlea is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Silver Fern FarmsShare of searches 43.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. GreenleaShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Alliance GroupShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ANZCO FoodsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Pure SouthShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Greenlea appeared in all five answers. Greenlea is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silver Fern Farms1st
  2. Greenlea2nd
  3. Pure South3rd
  4. Alliance Group–
  5. ANZCO Foods–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Greenlea compared with other New Zealand meat brands?

Greenlea against meat brands in New Zealand, by month

Share of searches by month for Silver Fern Farms, Greenlea, Alliance Group, ANZCO Foods, Pure South. The figures are in the table below the chart.

View monthly share of searches table
MonthSilver Fern FarmsGreenleaAlliance GroupANZCO FoodsPure South
Nov 202538.6%14.1%27.3%13.6%6.3%
Dec 202539.7%17.1%18.7%16.1%8.5%
Jan 202643.5%15.2%21%15.3%4.9%
Feb 202647.2%14.1%18.7%15.7%4.4%
Mar 202646.8%13.4%16%19.5%4.3%
Apr 202648.3%14.3%16.8%17%3.6%
May 202649.3%14.3%15.7%17%3.7%
Jun 202638.1%27.6%10.6%21%2.8%
Jul 202643.5%19%15.4%17.2%4.8%
Aug 202643.6%18.7%12.4%20.6%4.8%
Sep 202649.3%15.5%11.4%19%4.6%
Oct 202643.4%20.3%16.4%15.9%4.1%

  1. 1.Silver Fern Farms

    43.4%

    Held 1st. 4.7K estimated branded searches, -17% vs prior month. Share -6 points.

  2. 2.Greenlea

    20.3%

    Moved from 3rd to 2nd. 2.2K estimated branded searches, +23% vs prior month. Share +4.7 points.

  3. 3.Alliance Group

    16.4%

    Moved from 4th to 3rd. 1.8K estimated branded searches, +35.1% vs prior month. Share +4.9 points.

  4. 4.ANZCO Foods

    15.9%

    Moved from 2nd to 4th. 1.7K estimated branded searches, -21.1% vs prior month. Share -3.1 points.

  5. 5.Pure South

    4.1%

    Held 5th. 440 estimated branded searches, -17% vs prior month. Share -0.6 points.

Compare popularity between Greenlea and its closest rivals

Every comparison with Greenlea

4 comparisons

How has branded search demand for Greenlea changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Greenlea in New Zealand rose from 2.1K to 2.2K.
  • Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand increased from 14.1% to 20.3%.
  • Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand peaked at 27.6% in June 2026 and was lowest at 13.4% in March 2026.
  • Across the 12 months ending October 2026, Greenlea rose from 3rd to 2nd among meat brands in New Zealand.

How did search popularity change for New Zealand meat brands in October 2026?

5 changes

  1. In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches.

  2. In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.

  3. In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%.

  4. In October 2026, ANZCO Foods lost share of searches among meat brands in New Zealand, from 19% to 15.9%.

  5. In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.

How are Greenlea’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Greenlea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • greenlea
  • greenlea meat

Do you work for Greenlea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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