Brandwave

Martinborough restaurants in New Zealand:Which brands are most popular in search?

In August 2026, Tirohana Estate was the most searched among martinborough restaurants in New Zealand, with an estimated 2.3K branded searches and 94.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tirohana Estate94.3%
  2. Union Square5.7%
  3. Circus Cinema Restaurant0%

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Share of SearchLeaderboard

Compare Martinborough restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among martinborough restaurants in New Zealand, by month

Share of Search by month for Tirohana Estate, Union Square. The figures are in the table below the chart.

View monthly share of search table
MonthTirohana EstateUnion SquareCircus Cinema Restaurant
Oct 202593.9%6.1%0%
Nov 202594.1%5.9%0%
Dec 202592.2%7.8%0%
Jan 202692.1%7.9%0%
Feb 202693.3%6.7%0%
Mar 202696.6%3.1%0.24%
Apr 202695.1%4.9%0%
May 202694.4%5.4%0.23%
Jun 202693.1%6.9%0%
Jul 202693.7%6.3%0%
Aug 202694.3%5.7%0%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 2.3K estimated branded searches · -25.5% vs prior month · +0.6 points

  2. held 2nd · 140 estimated branded searches · -33.3% vs prior month · -0.6 points

  3. held 3rd · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among martinborough restaurants in New Zealand?

In August 2026, Tirohana Estate was the most searched among martinborough restaurants in New Zealand, with an estimated 2.3K branded searches and 94.3% estimated Share of Search within this set. Union Square is in 2nd place, 88.6 percentage points behind at 5.7% Share of Search.

New Zealand martinborough restaurants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tirohana Estate93.9% → 94.3%96.6%Mar 202692.1%Jan 20261st
Union Square6.1% → 5.7%7.9%Jan 20263.1%Mar 20262nd
Circus Cinema Restaurant0%0.24%Mar 20260%Oct 20253rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Tirohana Estate’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 96.6% in March 2026 and was lowest at 92.1% in January 2026.
  • Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 7.9% in January 2026 and was lowest at 3.1% in March 2026.
  • Across the 11 months ending August 2026, Tirohana Estate, Union Square and Circus Cinema Restaurant held steady: their estimated Share of Search among martinborough restaurants in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand martinborough restaurants in August 2026?

  1. In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%.

  2. In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%.

How the Brand Demand Index is measured

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