How popular isUnion Square in search?
In August 2026, there were an estimated 140 branded searches for Union Square in New Zealand which is down 46.2% over the last 11 months. Union Square holds 5.7% estimated Share of Search among New Zealand martinborough restaurants and is ranked 2nd of 3 competitors for search popularity.
Tirohana Estate94.3%
Union Square5.7%
Circus Cinema Restaurant0%
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Which martinborough restaurants compete with Union Square?
Share of Search by month for Tirohana Estate, Union Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Tirohana Estate | Union Square | Circus Cinema Restaurant |
|---|---|---|---|
| Oct 2025 | 93.9% | 6.1% | 0% |
| Nov 2025 | 94.1% | 5.9% | 0% |
| Dec 2025 | 92.2% | 7.8% | 0% |
| Jan 2026 | 92.1% | 7.9% | 0% |
| Feb 2026 | 93.3% | 6.7% | 0% |
| Mar 2026 | 96.6% | 3.1% | 0.24% |
| Apr 2026 | 95.1% | 4.9% | 0% |
| May 2026 | 94.4% | 5.4% | 0.23% |
| Jun 2026 | 93.1% | 6.9% | 0% |
| Jul 2026 | 93.7% | 6.3% | 0% |
| Aug 2026 | 94.3% | 5.7% | 0% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 2.3K | -25.5% | +0.6 points | |
| 2, held 2nd | 5.7% | 140 | -33.3% | -0.6 points | |
| 3, held 3rd | 0% | 0 | — | 0 points |
94.3%
held 1st · 2.3K estimated branded searches · -25.5% vs prior month · +0.6 points
5.7%
held 2nd · 140 estimated branded searches · -33.3% vs prior month · -0.6 points
held 3rd · 0 estimated branded searches · — vs prior month · 0 points
Compare search popularity between Union Square and its closest rivals
How has branded search demand for Union Square changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Union Square in New Zealand fell from 260 to 140.
- Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 7.9% in January 2026 and was lowest at 3.1% in March 2026.
How did search popularity change for New Zealand martinborough restaurants in August 2026?
2 changes
In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%.
In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%.
How is Union Square measured?
Brandwave collects information about searches that people make online using Union Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- union square bistro martinborough
- union square martinborough
- union square restaurant martinborough
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