Tirohana Estate vs Union Square:Which is more popular by branded search in New Zealand?
In August 2026, Tirohana Estate had more branded searches than Union Square among martinborough restaurants in New Zealand. Tirohana Estate was estimated to have 2.3K branded searches compared to Union Square’s 140, and held a 94.3% Share of Search versus Union Square’s 5.7%.
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Which is more popular in search, Tirohana Estate or Union Square?
Compare Martinborough restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tirohana Estate, Union Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Tirohana Estate | Union Square | Circus Cinema Restaurant |
|---|---|---|---|
| Oct 2025 | 93.9% | 6.1% | 0% |
| Nov 2025 | 94.1% | 5.9% | 0% |
| Dec 2025 | 92.2% | 7.8% | 0% |
| Jan 2026 | 92.1% | 7.9% | 0% |
| Feb 2026 | 93.3% | 6.7% | 0% |
| Mar 2026 | 96.6% | 3.1% | 0.24% |
| Apr 2026 | 95.1% | 4.9% | 0% |
| May 2026 | 94.4% | 5.4% | 0.23% |
| Jun 2026 | 93.1% | 6.9% | 0% |
| Jul 2026 | 93.7% | 6.3% | 0% |
| Aug 2026 | 94.3% | 5.7% | 0% |
| Sep 2026 | — | — | — |
How has the Tirohana Estate and Union Square comparison changed over the last 12 months?
3 findings
- Tirohana Estate was ahead of Union Square in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tirohana Estate’s estimated Share of Search among martinborough restaurants in New Zealand moved from 93.9% to 94.3%, and its estimated monthly branded searches moved from 4K to 2.3K.
- Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand moved from 6.1% to 5.7%, and its estimated monthly branded searches moved from 260 to 140.
How did search popularity change for New Zealand martinborough restaurants in August 2026?
2 changes
In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%.
In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Tirohana Estate’s and Union Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tirohana Estate
5 branded search terms
- tirohana estate
- tirohana estate accommodation
- tirohana estate martinborough
- tirohana estate menu
- tirohana estate restaurant
Union Square
3 branded search terms
- union square bistro martinborough
- union square martinborough
- union square restaurant martinborough
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.