How popular isTirohana Estate in search?
In August 2026, there were an estimated 2.3K branded searches for Tirohana Estate in New Zealand which is down 42.1% over the last 11 months. Tirohana Estate holds 94.3% estimated Share of Search among New Zealand martinborough restaurants and is ranked 1st of 3 competitors for search popularity.
Tirohana Estate94.3%
Union Square5.7%
Circus Cinema Restaurant0%
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Which martinborough restaurants compete with Tirohana Estate?
Share of Search by month for Tirohana Estate, Union Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Tirohana Estate | Union Square | Circus Cinema Restaurant |
|---|---|---|---|
| Oct 2025 | 93.9% | 6.1% | 0% |
| Nov 2025 | 94.1% | 5.9% | 0% |
| Dec 2025 | 92.2% | 7.8% | 0% |
| Jan 2026 | 92.1% | 7.9% | 0% |
| Feb 2026 | 93.3% | 6.7% | 0% |
| Mar 2026 | 96.6% | 3.1% | 0.24% |
| Apr 2026 | 95.1% | 4.9% | 0% |
| May 2026 | 94.4% | 5.4% | 0.23% |
| Jun 2026 | 93.1% | 6.9% | 0% |
| Jul 2026 | 93.7% | 6.3% | 0% |
| Aug 2026 | 94.3% | 5.7% | 0% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 2.3K | -25.5% | +0.6 points | |
| 2, held 2nd | 5.7% | 140 | -33.3% | -0.6 points | |
| 3, held 3rd | 0% | 0 | — | 0 points |
94.3%
held 1st · 2.3K estimated branded searches · -25.5% vs prior month · +0.6 points
5.7%
held 2nd · 140 estimated branded searches · -33.3% vs prior month · -0.6 points
held 3rd · 0 estimated branded searches · — vs prior month · 0 points
Compare search popularity between Tirohana Estate and its closest rivals
How has branded search demand for Tirohana Estate changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tirohana Estate in New Zealand fell from 4K to 2.3K.
- Across the 11 months ending August 2026, Tirohana Estate’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 96.6% in March 2026 and was lowest at 92.1% in January 2026.
How did search popularity change for New Zealand martinborough restaurants in August 2026?
2 changes
In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%.
In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%.
How is Tirohana Estate measured?
Brandwave collects information about searches that people make online using Tirohana Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- tirohana estate
- tirohana estate accommodation
- tirohana estate martinborough
- tirohana estate menu
- tirohana estate restaurant
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