Livestock weighing and EID brands in New Zealand:Which are most popular?
In September 2026, Te Pari was the most searched livestock weighing and EID brand in New Zealand, accounting for 40.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Tru-Test and Gallagher showed up in every answer. Tru-Test was recommended most often, coming first in four out of five responses.
Te PariShare of searches 40.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Tru-TestShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GallagherShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Zee TagsShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ShearwellShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tru-Test and Gallagher appeared every time. Tru-Test was recommended most often, coming first in four out of five answers. Gallagher was second, and Te Pari was third. Zee Tags, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock weighing and EID brands
5 answers
Asked ChatGPT
“Which livestock weighing and EID brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best livestock weighing and EID brands in New Zealand?”
Asked ChatGPT
“What's the best livestock weighing and EID brand in New Zealand for farm stock control?”
Searched Google, AI Overview
“eid tags nz”
Searched Google, AI Overview
“cattle weighing systems”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which livestock weighing and EID brands do people search for most?
This chart shows how often people search Google for each livestock weighing and EID brand by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.
Share of searches by month for Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Te Pari | Tru-Test | Gallagher | Zee Tags | Shearwell | Datamars | Allflex | Prattley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.2% | 9.2% | 8.7% | 6.8% | 3.4% | 0.49% | 0.49% |
| Nov 2025 | 39.3% | 29.5% | 8.7% | 9.8% | 7.1% | 3.8% | 1.1% | 0.55% |
| Dec 2025 | 38.7% | 25% | 8.9% | 12.1% | 8.9% | 4% | 1.6% | 0.81% |
| Jan 2026 | 40.4% | 26.4% | 7.9% | 10.1% | 8.4% | 5.1% | 1.1% | 0.56% |
| Feb 2026 | 44.4% | 23.5% | 8% | 9.9% | 7.4% | 4.3% | 1.9% | 0.62% |
| Mar 2026 | 41.7% | 24.2% | 10.4% | 8.5% | 6.6% | 6.6% | 1.4% | 0.47% |
| Apr 2026 | 41.4% | 25.3% | 8% | 12.6% | 5.7% | 5.2% | 1.1% | 0.57% |
| May 2026 | 44% | 22% | 8% | 13.5% | 5.5% | 5.5% | 1% | 0.5% |
| Jun 2026 | 43.9% | 23.7% | 8.8% | 9.6% | 6.1% | 6.1% | 1.3% | 0.44% |
| Jul 2026 | 45.1% | 18.5% | 9.2% | 13.8% | 6.7% | 4.6% | 1.5% | 0.51% |
| Aug 2026 | 41.9% | 22.4% | 7.6% | 10.5% | 10.5% | 5.2% | 1.4% | 0.48% |
| Sep 2026 | 40.2% | 24.7% | 10% | 10% | 9.1% | 4.1% | 1.4% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 880 | 0% | -1.7 points | |
| 2, held 2nd | 24.7% | 540 | +14.9% | +2.3 points | |
| 3, moved from 5th to 3rd | 10% | 220 | +37.5% | +2.4 pointsmoved from 5th to 3rd | |
| 4, held 4th | 10% | 220 | 0% | -0.4 points | |
| 5, moved from 3rd to 5th | 9.1% | 200 | -9.1% | -1.3 pointsmoved from 3rd to 5th | |
| 6, held 6th | 4.1% | 90 | -18.2% | -1.1 points | |
| 7, held 7th | 1.4% | 30 | 0% | -0.1 points | |
| 8, held 8th | 0.46% | 10 | 0% | 0 points |
1.
Te Pari40.2%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Tru-Test24.7%
Held 2nd. 540 estimated branded searches, +14.9% vs prior month. Share +2.3 points.
10%
Moved from 5th to 3rd. 220 estimated branded searches, +37.5% vs prior month. Share +2.4 points.
4.
Zee Tags10%
Held 4th. 220 estimated branded searches, 0% vs prior month. Share -0.4 points.
9.1%
Moved from 3rd to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -1.3 points.
6.
Datamars4.1%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.
7.Allflex
1.4%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Prattley0.46%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among livestock weighing and EID brands in New Zealand?
8 brands
In September 2026, Te Pari was the most searched among livestock weighing and EID brands in New Zealand, with an estimated 880 branded searches, 40.2% of all searches for the eight we track. Tru-Test is in 2nd place, 15.5 percentage points behind at 24.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Te Pari | 42.7% → 40.2% | 45.1%Jul 2026 | 38.7%Dec 2025 | 1st |
| Tru-Test | 28.2% → 24.7% | 29.5%Nov 2025 | 18.5%Jul 2026 | 2nd |
| Gallagher | 9.2% → 10% | 10.4%Mar 2026 | 7.6%Aug 2026 | 3rd |
| Zee Tags | 8.7% → 10% | 13.8%Jul 2026 | 8.5%Mar 2026 | 4th |
| Shearwell | 6.8% → 9.1% | 10.5%Aug 2026 | 5.5%May 2026 | 5th |
| Datamars | 3.4% → 4.1% | 6.6%Mar 2026 | 3.4%Oct 2025 | 6th |
| Allflex | 0.49% → 1.4% | 1.9%Feb 2026 | 0.49%Oct 2025 | 7th |
| Prattley | 0.49% → 0.46% | 0.81%Dec 2025 | 0.44%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand decreased from 42.7% to 40.2%.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand decreased from 28.2% to 24.7%.
- Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand increased from 9.2% to 10%.
- Across the 12 months ending September 2026, Zee Tags’ share of searches among livestock weighing and EID brands in New Zealand increased from 8.7% to 10%.
- Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand increased from 6.8% to 9.1%.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand increased from 3.4% to 4.1%.
- Across the 12 months ending September 2026, Allflex’s share of searches among livestock weighing and EID brands in New Zealand increased from 0.49% to 1.4%.
- Across the 12 months ending September 2026, Te Pari’s share of searches among livestock weighing and EID brands in New Zealand peaked at 45.1% in July 2026 and was lowest at 38.7% in December 2025.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 18.5% in July 2026.
- Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.4% in March 2026 and was lowest at 7.6% in August 2026.
- Across the 12 months ending September 2026, Zee Tags’ share of searches among livestock weighing and EID brands in New Zealand peaked at 13.8% in July 2026 and was lowest at 8.5% in March 2026.
- Across the 12 months ending September 2026, Shearwell’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.5% in August 2026 and was lowest at 5.5% in May 2026.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand peaked at 6.6% in March 2026 and was lowest at 3.4% in October 2025.
- Across the 12 months ending September 2026, Allflex’s share of searches among livestock weighing and EID brands in New Zealand peaked at 1.9% in February 2026 and was lowest at 0.49% in October 2025.
- Across the 12 months ending September 2026, Prattley held steady: its share of searches among livestock weighing and EID brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?
7 changes
In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.
In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.
In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.
In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.
In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Zee Tags in New Zealand rose 22.2% over 12 measured months, from 180 to 220 in September 2026.
Compare popularity between leading brands
- Te Pari vs Tru-Test: compare popularity
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- Tru-Test vs Zee Tags: compare popularity
- Tru-Test vs Shearwell: compare popularity
- Gallagher vs Zee Tags: compare popularity
- Gallagher vs Shearwell: compare popularity
- Zee Tags vs Shearwell: compare popularity
- Compare any of these brands
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