Brandwave

How popular isGallagher?

In September 2026, people searched for Gallagher by name about 540 times in New Zealand, a 22.7% increase from the previous year. These searches made up 10% of all New Zealand livestock weighing and EID brand searches, placing Gallagher third out of eight brands. When we asked both ChatGPT and Google AI Overviews about livestock weighing and EID brands, Gallagher appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Gallagher is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. Te PariShare of searches 40.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Tru-TestShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GallagherShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Zee TagsShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ShearwellShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gallagher appeared in all five answers. Gallagher is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tru-Test1st
  2. Gallagher2nd
  3. Te Pari3rd
  4. Datamars4th
  5. Shearwell5th
  6. Allflex6th
  7. Zee Tags–
  8. Prattley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock weighing and EID brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which livestock weighing and EID brands compete with Gallagher?

Gallagher against livestock weighing and EID brands in New Zealand, by month

Share of searches by month for Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars. The figures are in the table below the chart.

View monthly share of searches table
MonthTe PariTru-TestGallagherZee TagsShearwellDatamarsAllflexPrattley
Oct 202542.7%28.2%9.2%8.7%6.8%3.4%0.49%0.49%
Nov 202539.3%29.5%8.7%9.8%7.1%3.8%1.1%0.55%
Dec 202538.7%25%8.9%12.1%8.9%4%1.6%0.81%
Jan 202640.4%26.4%7.9%10.1%8.4%5.1%1.1%0.56%
Feb 202644.4%23.5%8%9.9%7.4%4.3%1.9%0.62%
Mar 202641.7%24.2%10.4%8.5%6.6%6.6%1.4%0.47%
Apr 202641.4%25.3%8%12.6%5.7%5.2%1.1%0.57%
May 202644%22%8%13.5%5.5%5.5%1%0.5%
Jun 202643.9%23.7%8.8%9.6%6.1%6.1%1.3%0.44%
Jul 202645.1%18.5%9.2%13.8%6.7%4.6%1.5%0.51%
Aug 202641.9%22.4%7.6%10.5%10.5%5.2%1.4%0.48%
Sep 202640.2%24.7%10%10%9.1%4.1%1.4%0.46%
  1. 1.Te Pari

    40.2%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Tru-Test

    24.7%

    Held 2nd. 540 estimated branded searches, +14.9% vs prior month. Share +2.3 points.

  3. Moved from 5th to 3rd. 220 estimated branded searches, +37.5% vs prior month. Share +2.4 points.

  4. Held 4th. 220 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Shearwell

    9.1%

    Moved from 3rd to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -1.3 points.

  6. 6.Datamars

    4.1%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Allflex

    1.4%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Prattley

    0.46%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gallagher and its closest rivals

Every comparison with Gallagher

7 comparisons

How has branded search demand for Gallagher changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gallagher in New Zealand rose from 440 to 540.
  • Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand increased from 9.2% to 10%.
  • Across the 12 months ending September 2026, Gallagher’s share of searches among livestock weighing and EID brands in New Zealand peaked at 10.4% in March 2026 and was lowest at 7.6% in August 2026.

How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

6 changes
  1. In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.

  2. In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.

  3. In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.

  4. In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.

  5. In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.

  6. Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Gallagher’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Gallagher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gallagher eid
  • gallagher eid reader
  • gallagher electric fence
  • gallagher energiser
  • gallagher fence
  • gallagher livestock scales
  • gallagher scales
  • gallagher tag reader
  • gallagher weigh bars
  • gallagher weigh platform
  • gallagher weigh scale

Do you work for Gallagher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gallagher compete?

Gallagher is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Livestock weighing and EID brands3rd of 810%Shown above
Electric fence brands2nd of 528.6%Show ranking
Creator with pink hair and a pink jacket

Is Gallagher your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.