Brandwave

Gallagher vs Te Pari:Which is more popular?

In September 2026, Te Pari had more branded searches than Gallagher among livestock weighing and EID brands in New Zealand. Te Pari had about 880 branded searches, while Gallagher had 220. Te Pari made up 40.2% of all livestock weighing and EID brand searches we track, and Gallagher accounted for 10%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Gallagher appeared in all five answers and Te Pari in four. Gallagher was mentioned before Te Pari in four out of five answers.

Among livestock weighing and EID brands in New Zealand in September 2026

Who do people search for more?

Te Pari, about 4 searches for every 1 for Gallagher

Te Pari 880 searchesGallagher 220 searches

Who does AI mention more?

Gallagher, mentioned in every answer we collected

Gallagher in 5 of 5Te Pari in 4 of 5

Who does AI recommend more?

Gallagher, named ahead of Te Pari in 4 of 5 answers

Gallagher first in 4Te Pari first in 1

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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gallagher appeared in all five answers. Te Pari was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gallagher was listed before Te Pari in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tru-Test1st
  2. Gallagher2nd
  3. Te Pari3rd
  4. Datamars4th
  5. Shearwell5th
  6. Allflex6th
  7. Zee Tags–
  8. Prattley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock weighing and EID brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gallagher or Te Pari more popular in search?

This chart shows how often people search Google for Gallagher and Te Pari by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.

Gallagher and Te Pari among livestock weighing and EID brands in New Zealand, by month

Share of searches by month for Te Pari, Gallagher. The figures are in the table below the chart.

View monthly share of searches table
MonthTe PariTru-TestGallagherZee TagsShearwellDatamarsAllflexPrattley
Oct 202542.7%28.2%9.2%8.7%6.8%3.4%0.49%0.49%
Nov 202539.3%29.5%8.7%9.8%7.1%3.8%1.1%0.55%
Dec 202538.7%25%8.9%12.1%8.9%4%1.6%0.81%
Jan 202640.4%26.4%7.9%10.1%8.4%5.1%1.1%0.56%
Feb 202644.4%23.5%8%9.9%7.4%4.3%1.9%0.62%
Mar 202641.7%24.2%10.4%8.5%6.6%6.6%1.4%0.47%
Apr 202641.4%25.3%8%12.6%5.7%5.2%1.1%0.57%
May 202644%22%8%13.5%5.5%5.5%1%0.5%
Jun 202643.9%23.7%8.8%9.6%6.1%6.1%1.3%0.44%
Jul 202645.1%18.5%9.2%13.8%6.7%4.6%1.5%0.51%
Aug 202641.9%22.4%7.6%10.5%10.5%5.2%1.4%0.48%
Sep 202640.2%24.7%10%10%9.1%4.1%1.4%0.46%

How has the Gallagher and Te Pari comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

2 changes
  1. In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.

  2. In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Gallagher’s and Te Pari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gallagher

8 branded search terms

  • gallagher eid
  • gallagher eid reader
  • gallagher livestock scales
  • gallagher scales
  • gallagher tag reader
  • gallagher weigh bars
  • gallagher weigh platform
  • gallagher weigh scale

Te Pari

1 branded search term

  • te pari

How the Brand Demand Index is measured

Other head-to-heads among livestock weighing and EID brands

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