Brandwave

Te Pari vs Zee Tags:Which is more popular?

In September 2026, Te Pari had more branded searches than Zee Tags among livestock weighing and EID brands in New Zealand. Te Pari had about 880 branded searches, while Zee Tags had 220. Te Pari made up 40.2% of all livestock weighing and EID brand searches we track, and Zee Tags accounted for 10%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Te Pari appeared in four of the five answers and Zee Tags in none.

Among livestock weighing and EID brands in New Zealand in September 2026

Who do people search for more?

Te Pari, about 4 searches for every 1 for Zee Tags

Te Pari 880 searchesZee Tags 220 searches

Who does AI mention more?

Te Pari, mentioned in 4 of 5 answers, Zee Tags in 0

Te Pari in 4 of 5Zee Tags in 0 of 5

Who does AI recommend more?

Te Pari, the only one of the two named

Te Pari first in 4Zee Tags never named

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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Pari was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zee Tags did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tru-Test1st
  2. Gallagher2nd
  3. Te Pari3rd
  4. Datamars4th
  5. Shearwell5th
  6. Allflex6th
  7. Zee Tags–
  8. Prattley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about livestock weighing and EID brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Te Pari or Zee Tags more popular in search?

This chart shows how often people search Google for Te Pari and Zee Tags by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.

Te Pari and Zee Tags among livestock weighing and EID brands in New Zealand, by month

Share of searches by month for Te Pari, Zee Tags. The figures are in the table below the chart.

View monthly share of searches table
MonthTe PariTru-TestGallagherZee TagsShearwellDatamarsAllflexPrattley
Oct 202542.7%28.2%9.2%8.7%6.8%3.4%0.49%0.49%
Nov 202539.3%29.5%8.7%9.8%7.1%3.8%1.1%0.55%
Dec 202538.7%25%8.9%12.1%8.9%4%1.6%0.81%
Jan 202640.4%26.4%7.9%10.1%8.4%5.1%1.1%0.56%
Feb 202644.4%23.5%8%9.9%7.4%4.3%1.9%0.62%
Mar 202641.7%24.2%10.4%8.5%6.6%6.6%1.4%0.47%
Apr 202641.4%25.3%8%12.6%5.7%5.2%1.1%0.57%
May 202644%22%8%13.5%5.5%5.5%1%0.5%
Jun 202643.9%23.7%8.8%9.6%6.1%6.1%1.3%0.44%
Jul 202645.1%18.5%9.2%13.8%6.7%4.6%1.5%0.51%
Aug 202641.9%22.4%7.6%10.5%10.5%5.2%1.4%0.48%
Sep 202640.2%24.7%10%10%9.1%4.1%1.4%0.46%

How has the Te Pari and Zee Tags comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?

3 changes
  1. In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.

  2. In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.

  3. Estimated monthly branded searches for Zee Tags in New Zealand rose 22.2% over 12 measured months, from 180 to 220 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Te Pari’s and Zee Tags’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Pari

1 branded search term

  • te pari

Zee Tags

2 branded search terms

  • zee tags
  • zeetag

How the Brand Demand Index is measured

Other head-to-heads among livestock weighing and EID brands

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