Osram vs Philips Hue:Which is more popular?
In September 2026, Philips Hue had more branded searches than Osram among light bulb brands in New Zealand. Philips Hue had about 2,610 branded searches, while Osram had 180. Philips Hue made up 87.9% of all light bulb brand searches we track, and Osram accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about light bulb brands, Philips Hue appeared in all four answers and Osram in two. Philips Hue was mentioned before Osram in two out of three answers.
Who do people search for more?
Philips Hue, about 15 searches for every 1 for Osram
Who does AI mention more?
Philips Hue, mentioned in every answer we collected
Who does AI recommend more?
Philips Hue, named ahead of Osram in 2 of 3 answers
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Top light bulb brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. Osram was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Philips Hue was listed before Osram in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Hue1st
Osram2nd
Mirabella3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Osram2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mirabella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about light bulb brands
4 answers
Asked ChatGPT
“Which light bulb brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best light bulb brands in New Zealand?”
Asked ChatGPT
“What's the best light bulb brand in New Zealand for everyday lighting?”
Searched Google, AI Overview
“led bulbs nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“smart bulbs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Osram or Philips Hue more popular in search?
This chart shows how often people search Google for Osram and Philips Hue by name. Each line represents a brand's share of searches for all three light bulb brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips Hue, Osram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Mirabella | Osram |
|---|---|---|---|
| Oct 2025 | 86.5% | 5.7% | 7.8% |
| Nov 2025 | 86.4% | 9.1% | 4.5% |
| Dec 2025 | 88.2% | 7.4% | 4.4% |
| Jan 2026 | 88.1% | 5.2% | 6.7% |
| Feb 2026 | 89.6% | 3.8% | 6.6% |
| Mar 2026 | 86.1% | 6.1% | 7.8% |
| Apr 2026 | 90.3% | 3.4% | 6.2% |
| May 2026 | 90.7% | 4.3% | 4.9% |
| Jun 2026 | 89.1% | 3.9% | 7% |
| Jul 2026 | 89.8% | 4.7% | 5.4% |
| Aug 2026 | 89.1% | 4.8% | 6.1% |
| Sep 2026 | 87.9% | 6.1% | 6.1% |
How has the Osram and Philips Hue comparison changed over the last 12 months?
3 findings
- Philips Hue was ahead of Osram in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand moved from 7.8% to 6.1%, and its estimated monthly branded searches held steady at 180.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among light bulb brands in New Zealand moved from 86.5% to 87.9%, and its estimated monthly branded searches moved from 2K to 2.6K.
How did search popularity change for New Zealand light bulb brands in September 2026?
2 changes
In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
In September 2026, Philips Hue lost share of searches among light bulb brands in New Zealand, from 89.1% to 87.9%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Osram’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Osram
2 branded search terms
- osram
- osram light bulbs
Philips Hue
6 branded search terms
- bulb philips hue
- hue bulbs
- hue lights
- philips hue downlight
- philips hue smartplug
- philipshue
Other head-to-heads among light bulb brands
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