Mirabella vs Osram:Which is more popular?
In September 2026, Mirabella and Osram were level in searches among light bulb brands in New Zealand, with an estimated 180 branded searches each, at 6.1% of the total each. When we asked ChatGPT and Google AI Overviews about light bulb brands, Osram appeared in two of the four answers and Mirabella in one. Osram was mentioned before Mirabella in two out of three answers.
Who do people search for more?
Mirabella and Osram are searched for about as often as each other.
Who does AI mention more?
Osram, mentioned in 2 of 4 answers, Mirabella in 1
Who does AI recommend more?
Osram, named ahead of Mirabella in 2 of 3 answers
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Top light bulb brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Osram was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mirabella was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Osram was listed before Mirabella in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Hue1st- Osram2nd
Mirabella3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Osram2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mirabella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about light bulb brands
4 answers
Asked ChatGPT
“Which light bulb brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best light bulb brands in New Zealand?”
Asked ChatGPT
“What's the best light bulb brand in New Zealand for everyday lighting?”
Searched Google, AI Overview
“led bulbs nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“smart bulbs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mirabella or Osram more popular in search?
This chart shows how often people search Google for Mirabella and Osram by name. Each line represents a brand's share of searches for all three light bulb brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mirabella, Osram. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Mirabella | Osram |
|---|---|---|---|
| Oct 2025 | 86.5% | 5.7% | 7.8% |
| Nov 2025 | 86.4% | 9.1% | 4.5% |
| Dec 2025 | 88.2% | 7.4% | 4.4% |
| Jan 2026 | 88.1% | 5.2% | 6.7% |
| Feb 2026 | 89.6% | 3.8% | 6.6% |
| Mar 2026 | 86.1% | 6.1% | 7.8% |
| Apr 2026 | 90.3% | 3.4% | 6.2% |
| May 2026 | 90.7% | 4.3% | 4.9% |
| Jun 2026 | 89.1% | 3.9% | 7% |
| Jul 2026 | 89.8% | 4.7% | 5.4% |
| Aug 2026 | 89.1% | 4.8% | 6.1% |
| Sep 2026 | 87.9% | 6.1% | 6.1% |
How has the Mirabella and Osram comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mirabella took it in November 2025, Osram took it in January 2026.
- Across the 12 months ending September 2026, Mirabella’s share of searches among light bulb brands in New Zealand moved from 5.7% to 6.1%, and its estimated monthly branded searches moved from 130 to 180.
- Across the 12 months ending September 2026, Osram’s share of searches among light bulb brands in New Zealand moved from 7.8% to 6.1%, and its estimated monthly branded searches held steady at 180.
How did search popularity change for New Zealand light bulb brands in September 2026?
1 change
In September 2026, Mirabella overtook Osram to rank 2nd among light bulb brands in New Zealand, with 6.1% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mirabella’s and Osram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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