Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Husqvarna among leaf blower brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,190. Stihl made up 13.7% of all leaf blower brand searches we track, and Husqvarna accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about leaf blower brands, Stihl appeared in all five answers and Husqvarna in two. Stihl was mentioned before Husqvarna in every answer.

Among leaf blower brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 29% more searches than Husqvarna

Stihl 9.3K searchesHusqvarna 7.2K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Husqvarna in 2 of 5

Who does AI recommend more?

Stihl, named ahead of Husqvarna in every answer

Stihl first in 5Husqvarna never first

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Top leaf blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Husqvarna in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. DeWalt5th
  6. Milwaukee6th
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all seven leaf blower brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among leaf blower brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiStihlHusqvarnaMilwaukeeECHO
Oct 202524.4%19.7%19.8%15.5%16.7%3.6%0.19%
Nov 202521.2%21%23.7%16.3%14.2%3.4%0.19%
Dec 202522.5%17.7%25.9%17.2%13.2%3.3%0.21%
Jan 202623.4%18.3%23.1%17.9%14.1%2.9%0.21%
Feb 202623.8%20.1%19.9%18.2%14.3%3.5%0.18%
Mar 202624%20.8%21.3%15.8%14.1%3.8%0.2%
Apr 202624.4%21.3%20.1%16.4%14.2%3.6%0.17%
May 202625%22.6%16.2%18.2%13.4%4.4%0.23%
Jun 202626.1%26.1%16.2%15.1%11.6%4.6%0.2%
Jul 202626.1%24.9%16.7%15.8%11.8%4.5%0.17%
Aug 202625.9%25.4%17.9%14.3%10.5%5.9%0.19%
Sep 202626.9%23.7%20.6%13.7%10.6%4.4%0.21%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among leaf blower brands in New Zealand moved from 16.7% to 10.6%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among leaf blower brands in New Zealand moved from 15.5% to 13.7%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand leaf blower brands in September 2026?

2 changes

  1. In September 2026, Stihl lost share of searches among leaf blower brands in New Zealand, from 14.3% to 13.7%.

  2. Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

9 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among leaf blower brands

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