Brandwave

Royal Canin vs Whiskas:Which is more popular?

In September 2026, Royal Canin had more branded searches than Whiskas among kitten food brands in New Zealand. Royal Canin had about 3,150 branded searches, while Whiskas had 2,540. Royal Canin made up 34.7% of all kitten food brand searches we track, and Whiskas accounted for 28%. When we asked ChatGPT and Google AI Overviews about kitten food brands, Royal Canin appeared in all five answers and Whiskas in one. Royal Canin was mentioned before Whiskas in every answer.

Among kitten food brands in New Zealand in September 2026

Who do people search for more?

Royal Canin, about 24% more searches than Whiskas

Royal Canin 3.1K searchesWhiskas 2.5K searches

Who does AI mention more?

Royal Canin, mentioned in every answer we collected

Royal Canin in 5 of 5Whiskas in 1 of 5

Who does AI recommend more?

Royal Canin, named ahead of Whiskas in every answer

Royal Canin first in 4Whiskas never first

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Top kitten food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Whiskas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Canin was listed before Whiskas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Purina3rd
  4. Whiskas4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitten food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Royal Canin or Whiskas more popular in search?

This chart shows how often people search Google for Royal Canin and Whiskas by name. Each line represents a brand's share of searches for all four kitten food brands we track, month by month, from searches in New Zealand.

Royal Canin and Whiskas among kitten food brands in New Zealand, by month

Share of searches by month for Royal Canin, Whiskas. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasPurina
Oct 202537.4%28.9%26.2%7.4%
Nov 202534.4%32.5%24.2%8.8%
Dec 202538%24.8%27.4%9.8%
Jan 202635.1%22.6%30.7%11.5%
Feb 202635.4%25.3%30%9.3%
Mar 202636.2%28.2%26.2%9.5%
Apr 202637.2%24.8%28.1%9.9%
May 202634.3%27.1%28.1%10.5%
Jun 202633.6%27.5%28.5%10.5%
Jul 202633.9%23.6%32.7%9.8%
Aug 202634.3%26%31.5%8.2%
Sep 202634.7%29.1%28%8.2%

How has the Royal Canin and Whiskas comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kitten food brands in September 2026?

3 changes

  1. In September 2026, Hill's overtook Whiskas to rank 2nd among kitten food brands in New Zealand, with 29.1% of the searches.

  2. In September 2026, Whiskas lost share of searches among kitten food brands in New Zealand, from 31.5% to 28%.

  3. Royal Canin’s share of searches among kitten food brands in New Zealand has gained ground for 3 months in a row, from 33.6% to 34.7% in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

5 branded search terms

  • royal canin
  • royal canin gi
  • royal canin hypo
  • royal canin kitten
  • royalcanin

Whiskas

4 branded search terms

  • cat biscuits whiskas
  • cat whiskas food
  • whiskas
  • whiskas kitten food

How the Brand Demand Index is measured

Other head-to-heads among kitten food brands

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