Hill's vs Purina:Which is more popular?
In September 2026, Hill's had more branded searches than Purina among kitten food brands in New Zealand. Hill's had about 2,640 branded searches, while Purina had 740. Hill's made up 29.1% of all kitten food brand searches we track, and Purina accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about kitten food brands, Hill's appeared in all five answers and Purina in four. Hill's was mentioned before Purina in every answer.
Who do people search for more?
Hill's, about 4 searches for every 1 for Purina
Who does AI mention more?
Hill's, mentioned in every answer we collected
Who does AI recommend more?
Hill's, named ahead of Purina in every answer
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Top kitten food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hill's appeared in all five answers. Purina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Purina in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Royal Canin1st- Hill's2nd
Purina3rd
Whiskas4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Purina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whiskas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitten food brands
5 answers
Asked ChatGPT
“Which kitten food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitten food brands in New Zealand?”
Asked ChatGPT
“What's the best kitten food brand in New Zealand for young cats?”
Searched Google, AI Overview
“best kitten food”
Searched Google, AI Overview
“dry kitten food”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hill's or Purina more popular in search?
This chart shows how often people search Google for Hill's and Purina by name. Each line represents a brand's share of searches for all four kitten food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hill's, Purina. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Whiskas | Purina |
|---|---|---|---|---|
| Oct 2025 | 37.4% | 28.9% | 26.2% | 7.4% |
| Nov 2025 | 34.4% | 32.5% | 24.2% | 8.8% |
| Dec 2025 | 38% | 24.8% | 27.4% | 9.8% |
| Jan 2026 | 35.1% | 22.6% | 30.7% | 11.5% |
| Feb 2026 | 35.4% | 25.3% | 30% | 9.3% |
| Mar 2026 | 36.2% | 28.2% | 26.2% | 9.5% |
| Apr 2026 | 37.2% | 24.8% | 28.1% | 9.9% |
| May 2026 | 34.3% | 27.1% | 28.1% | 10.5% |
| Jun 2026 | 33.6% | 27.5% | 28.5% | 10.5% |
| Jul 2026 | 33.9% | 23.6% | 32.7% | 9.8% |
| Aug 2026 | 34.3% | 26% | 31.5% | 8.2% |
| Sep 2026 | 34.7% | 29.1% | 28% | 8.2% |
How has the Hill's and Purina comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Purina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hill's’ share of searches among kitten food brands in New Zealand moved from 28.9% to 29.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K.
- Across the 12 months ending September 2026, Purina’s share of searches among kitten food brands in New Zealand moved from 7.4% to 8.2%, and its estimated monthly branded searches moved from 620 to 740.
How did search popularity change for New Zealand kitten food brands in September 2026?
2 changes
In September 2026, Hill's overtook Whiskas to rank 2nd among kitten food brands in New Zealand, with 29.1% of the searches.
Purina’s share of searches among kitten food brands in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.2% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Hill's’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitten food brands
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