Brandwave

Purina vs Royal Canin:Which is more popular?

In September 2026, Royal Canin had more branded searches than Purina among kitten food brands in New Zealand. Royal Canin had about 3,150 branded searches, while Purina had 740. Royal Canin made up 34.7% of all kitten food brand searches we track, and Purina accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about kitten food brands, Royal Canin appeared in all five answers and Purina in four. Royal Canin was mentioned before Purina in every answer.

Among kitten food brands in New Zealand in September 2026

Who do people search for more?

Royal Canin, about 4 searches for every 1 for Purina

Royal Canin 3.1K searchesPurina 740 searches

Who does AI mention more?

Royal Canin, mentioned in every answer we collected

Royal Canin in 5 of 5Purina in 4 of 5

Who does AI recommend more?

Royal Canin, named ahead of Purina in every answer

Royal Canin first in 4Purina never first

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Top kitten food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Purina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Royal Canin was listed before Purina in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Purina3rd
  4. Whiskas4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitten food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Purina or Royal Canin more popular in search?

This chart shows how often people search Google for Purina and Royal Canin by name. Each line represents a brand's share of searches for all four kitten food brands we track, month by month, from searches in New Zealand.

Purina and Royal Canin among kitten food brands in New Zealand, by month

Share of searches by month for Royal Canin, Purina. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasPurina
Oct 202537.4%28.9%26.2%7.4%
Nov 202534.4%32.5%24.2%8.8%
Dec 202538%24.8%27.4%9.8%
Jan 202635.1%22.6%30.7%11.5%
Feb 202635.4%25.3%30%9.3%
Mar 202636.2%28.2%26.2%9.5%
Apr 202637.2%24.8%28.1%9.9%
May 202634.3%27.1%28.1%10.5%
Jun 202633.6%27.5%28.5%10.5%
Jul 202633.9%23.6%32.7%9.8%
Aug 202634.3%26%31.5%8.2%
Sep 202634.7%29.1%28%8.2%

How has the Purina and Royal Canin comparison changed over the last 12 months?

3 findings
  • Royal Canin was ahead of Purina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Purina’s share of searches among kitten food brands in New Zealand moved from 7.4% to 8.2%, and its estimated monthly branded searches moved from 620 to 740.
  • Across the 12 months ending September 2026, Royal Canin’s share of searches among kitten food brands in New Zealand moved from 37.4% to 34.7%, and its estimated monthly branded searches held steady at 3.1K.

How did search popularity change for New Zealand kitten food brands in September 2026?

2 changes

  1. Royal Canin’s share of searches among kitten food brands in New Zealand has gained ground for 3 months in a row, from 33.6% to 34.7% in September 2026.

  2. Purina’s share of searches among kitten food brands in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.2% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Purina’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purina

2 branded search terms

  • purina
  • purina kitten food

Royal Canin

5 branded search terms

  • royal canin
  • royal canin gi
  • royal canin hypo
  • royal canin kitten
  • royalcanin

How the Brand Demand Index is measured

Other head-to-heads among kitten food brands

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