Brandwave

Makita vs Röhm:Which is more popular?

In September 2026, Makita had more branded searches than Röhm among keyless chuck brands in New Zealand. Makita had about 9,100 branded searches, while Röhm had 10. Makita made up 53.2% of all keyless chuck brand searches we track, and Röhm accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about keyless chuck brands, Röhm appeared in all four answers and Makita in one. Röhm was mentioned before Makita in every answer.

Among keyless chuck brands in New Zealand in September 2026

Who do people search for more?

Makita, about 910 searches for every 1 for Röhm

Makita 9.1K searchesRöhm 10 searches

Who does AI mention more?

Röhm, mentioned in every answer we collected

Röhm in 4 of 4Makita in 1 of 4

Who does AI recommend more?

Röhm, named ahead of Makita in every answer

Röhm first in 4Makita never first

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Röhm appeared in all four answers. Makita was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Röhm was listed before Makita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Röhm more popular in search?

This chart shows how often people search Google for Makita and Röhm by name. Each line represents a brand's share of searches for all six keyless chuck brands we track, month by month, from searches in New Zealand.

Makita and Röhm among keyless chuck brands in New Zealand, by month

Share of searches by month for Makita, Röhm. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

How has the Makita and Röhm comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Röhm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among keyless chuck brands in New Zealand moved from 54.1% to 53.2%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
  • Across the 12 months ending September 2026, Röhm’s share of searches among keyless chuck brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

1 change

  1. In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and Röhm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita tool

Röhm

1 branded search term

  • rohm chuck

How the Brand Demand Index is measured

Other head-to-heads among keyless chuck brands

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