Brandwave

Kapiti law firms in New Zealand:Which brands are most popular in search?

In August 2026, Kāpiti Law was the most searched among kapiti law firms in New Zealand, with an estimated 630 branded searches and 78.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kāpiti Law78.8%
  2. The Law Connection16.3%
  3. Hobson Mills Law5%

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Share of SearchLeaderboard

Compare Kapiti law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kapiti law firms in New Zealand, by month

Share of Search by month for Kāpiti Law, The Law Connection, Hobson Mills Law. The figures are in the table below the chart.

View monthly share of search table
MonthKāpiti LawThe Law ConnectionHobson Mills Law
Oct 202564.6%27.7%7.7%
Nov 202580%13.7%6.3%
Dec 202569.6%20.3%10.1%
Jan 202676.5%16.2%7.4%
Feb 202676%14.7%9.3%
Mar 202673%19.1%7.9%
Apr 202669.5%23.7%6.8%
May 202668.7%25.4%6%
Jun 202665.7%26.9%7.5%
Jul 202675%18.8%6.3%
Aug 202678.8%16.3%5%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 630 estimated branded searches · +31.3% vs prior month · +3.8 points

  2. held 2nd · 130 estimated branded searches · +8.3% vs prior month · -2.5 points

  3. held 3rd · 40 estimated branded searches · 0% vs prior month · -1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among kapiti law firms in New Zealand?

In August 2026, Kāpiti Law was the most searched among kapiti law firms in New Zealand, with an estimated 630 branded searches and 78.8% estimated Share of Search within this set. The Law Connection is in 2nd place, 62.5 percentage points behind at 16.3% Share of Search.

New Zealand kapiti law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kāpiti Law64.6% → 78.8%80%Nov 202564.6%Oct 20251st
The Law Connection27.7% → 16.3%27.7%Oct 202513.7%Nov 20252nd
Hobson Mills Law7.7% → 5%10.1%Dec 20255%Aug 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Kāpiti Law’s estimated Share of Search among kapiti law firms in New Zealand increased from 64.6% to 78.8%.
  • Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand decreased from 27.7% to 16.3%.
  • Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand decreased from 7.7% to 5%.
  • Across the 11 months ending August 2026, Kāpiti Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 80% in November 2025 and was lowest at 64.6% in October 2025.
  • Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand peaked at 27.7% in October 2025 and was lowest at 13.7% in November 2025.
  • Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 10.1% in December 2025 and was lowest at 5% in August 2026.

How did search popularity change for New Zealand kapiti law firms in August 2026?

  1. In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%.

  2. In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.

  3. In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.

How the Brand Demand Index is measured

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