Brandwave

Kaikoura hotels and accommodation in New Zealand:Which brands are most popular in search?

In August 2026, Sudima Kaikoura was the most searched among kaikoura hotels and accommodation in New Zealand, with an estimated 3K branded searches and 78.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sudima Kaikoura78.6%
  2. Kaikoura White Morph12.8%
  3. Kaikoura Boutique Hotel8.6%

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Share of SearchLeaderboard

Compare hotels and serviced accommodation travellers can book for a stay in Kaikoura, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kaikoura hotels and accommodation in New Zealand, by month

Share of Search by month for Sudima Kaikoura, Kaikoura White Morph, Kaikoura Boutique Hotel. The figures are in the table below the chart.

View monthly share of search table
MonthSudima KaikouraKaikoura White MorphKaikoura Boutique Hotel
Oct 202562.4%22.7%14.9%
Nov 202554%27%19%
Dec 202565.4%21.6%13%
Jan 202661.3%21.1%17.6%
Feb 202655.4%25.3%19.3%
Mar 202660%23.1%16.9%
Apr 202662.9%18.1%19%
May 202677.1%12.3%10.6%
Jun 202683.5%9%7.4%
Jul 202681.6%12.2%6.2%
Aug 202678.6%12.8%8.6%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 3K estimated branded searches · 0% vs prior month · -3 points

  2. held 2nd · 490 estimated branded searches · +8.9% vs prior month · +0.6 points

  3. held 3rd · 330 estimated branded searches · +43.5% vs prior month · +2.4 points

Compare search popularity between leading brands

Which brand is most popular in search among kaikoura hotels and accommodation in New Zealand?

In August 2026, Sudima Kaikoura was the most searched among kaikoura hotels and accommodation in New Zealand, with an estimated 3K branded searches and 78.6% estimated Share of Search within this set. Kaikoura White Morph is in 2nd place, 65.9 percentage points behind at 12.8% Share of Search.

New Zealand kaikoura hotels and accommodation, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sudima Kaikoura62.4% → 78.6%83.5%Jun 202654%Nov 20251st
Kaikoura White Morph22.7% → 12.8%27%Nov 20259%Jun 20262nd
Kaikoura Boutique Hotel14.9% → 8.6%19.3%Feb 20266.2%Jul 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Sudima Kaikoura’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand increased from 62.4% to 78.6%.
  • Across the 11 months ending August 2026, Kaikoura White Morph’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand decreased from 22.7% to 12.8%.
  • Across the 11 months ending August 2026, Kaikoura Boutique Hotel’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand decreased from 14.9% to 8.6%.
  • Across the 11 months ending August 2026, Sudima Kaikoura’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand peaked at 83.5% in June 2026 and was lowest at 54% in November 2025.
  • Across the 11 months ending August 2026, Kaikoura White Morph’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand peaked at 27% in November 2025 and was lowest at 9% in June 2026.
  • Across the 11 months ending August 2026, Kaikoura Boutique Hotel’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand peaked at 19.3% in February 2026 and was lowest at 6.2% in July 2026.

How did search popularity change for New Zealand kaikoura hotels and accommodation in August 2026?

  1. In August 2026, Kaikoura Boutique Hotel gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 6.2% to 8.6%.

  2. In August 2026, Kaikoura White Morph gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Sudima Kaikoura lost estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 81.6% to 78.6%.

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