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Influencer marketing platforms in New Zealand:Which brands are most popular in search?

In August 2026, #paid was the most searched among influencer marketing platforms in New Zealand, with an estimated 820 branded searches and 58.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. #paid58.2%
  2. TRIBE24.8%
  3. Modash9.9%
  4. Upfluence3.5%
  5. GRIN2.1%
  6. Aspire1.4%

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Share of SearchLeaderboard

Compare the influencer marketing platforms New Zealand brands find and pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among influencer marketing platforms in New Zealand, by month

Share of Search by month for #paid, TRIBE, Modash, Upfluence, GRIN. The figures are in the table below the chart.

View monthly share of search table
Month#paidTRIBEModashUpfluenceGRINAspire
Oct 202570.2%8.3%13.2%5%0%3.3%
Nov 202573%7.8%10.4%5.2%0.87%2.6%
Dec 202563.8%4.7%21.3%6.3%1.6%2.4%
Jan 202669.8%6.3%13.5%6.3%0.79%3.2%
Feb 202669.7%9.8%10.7%4.1%2.5%3.3%
Mar 202668.3%11.4%13%4.9%0.81%1.6%
Apr 202668.3%11.9%11.9%4%0.99%3%
May 202661.5%21.5%9.6%3%1.5%3%
Jun 202653.7%28.6%12.9%2.7%0.68%1.4%
Jul 202652.2%26.1%12.7%3.7%2.2%3%
Aug 202658.2%24.8%9.9%3.5%2.1%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.#paid

    58.2%

    held 1st · 820 estimated branded searches · +17.1% vs prior month · +5.9 points

  2. 2.TRIBE

    24.8%

    held 2nd · 350 estimated branded searches · 0% vs prior month · -1.3 points

  3. 3.Modash

    9.9%

    held 3rd · 140 estimated branded searches · -17.6% vs prior month · -2.8 points

  4. 4.Upfluence

    3.5%

    held 4th · 50 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.GRIN

    2.1%

    moved from 6th to 5th · 30 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Aspire

    1.4%

    moved from 5th to 6th · 20 estimated branded searches · -50% vs prior month · -1.6 points

Compare search popularity between leading brands

Which brand is most popular in search among influencer marketing platforms in New Zealand?

In August 2026, #paid was the most searched among influencer marketing platforms in New Zealand, with an estimated 820 branded searches and 58.2% estimated Share of Search within this set. TRIBE is in 2nd place, 33.3 percentage points behind at 24.8% Share of Search.

New Zealand influencer marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
#paid70.2% → 58.2%73%Nov 202552.2%Jul 20261st
TRIBE8.3% → 24.8%28.6%Jun 20264.7%Dec 20253rd → 2nd
Modash13.2% → 9.9%21.3%Dec 20259.6%May 20262nd → 3rd
Upfluence5% → 3.5%6.3%Jan 20262.7%Jun 20264th
GRIN0% → 2.1%2.5%Feb 20260%Oct 20256th → 5th
Aspire3.3% → 1.4%3.3%Oct 20251.4%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 70.2% to 58.2%.
  • Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand increased from 8.3% to 24.8%.
  • Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 13.2% to 9.9%.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 5% to 3.5%.
  • Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms in New Zealand increased from 0% to 2.1%.
  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 3.3% to 1.4%.
  • Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 73% in November 2025 and was lowest at 52.2% in July 2026.
  • Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 28.6% in June 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 21.3% in December 2025 and was lowest at 9.6% in May 2026.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.7% in June 2026.
  • Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 2.5% in February 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, TRIBE rose from 3rd to 2nd among influencer marketing platforms in New Zealand.
  • Across the 11 months ending August 2026, Modash fell from 2nd to 3rd among influencer marketing platforms in New Zealand.
  • Across the 11 months ending August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
  • Across the 11 months ending August 2026, Aspire fell from 5th to 6th among influencer marketing platforms in New Zealand.

How did search popularity change for New Zealand influencer marketing platforms in August 2026?

  1. In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.

  2. In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.

  3. In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.

  4. In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.

  5. In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.

  6. Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

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