Brandwave

How popular isTRIBE in search?

In August 2026, there were an estimated 350 branded searches for TRIBE in New Zealand which is up 250% over the last 11 months. TRIBE holds 24.8% estimated Share of Search among New Zealand influencer marketing platforms and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. #paid58.2%
  2. TRIBE24.8%
  3. Modash9.9%
  4. Upfluence3.5%
  5. GRIN2.1%
  6. Aspire1.4%
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Which influencer marketing platforms compete with TRIBE?

TRIBE against influencer marketing platforms in New Zealand, by month

Share of Search by month for #paid, TRIBE, Modash, Upfluence, GRIN. The figures are in the table below the chart.

View monthly share of search table
Month#paidTRIBEModashUpfluenceGRINAspire
Oct 202570.2%8.3%13.2%5%0%3.3%
Nov 202573%7.8%10.4%5.2%0.87%2.6%
Dec 202563.8%4.7%21.3%6.3%1.6%2.4%
Jan 202669.8%6.3%13.5%6.3%0.79%3.2%
Feb 202669.7%9.8%10.7%4.1%2.5%3.3%
Mar 202668.3%11.4%13%4.9%0.81%1.6%
Apr 202668.3%11.9%11.9%4%0.99%3%
May 202661.5%21.5%9.6%3%1.5%3%
Jun 202653.7%28.6%12.9%2.7%0.68%1.4%
Jul 202652.2%26.1%12.7%3.7%2.2%3%
Aug 202658.2%24.8%9.9%3.5%2.1%1.4%
Sep 2026——————

  1. 1.#paid

    58.2%

    held 1st · 820 estimated branded searches · +17.1% vs prior month · +5.9 points

  2. 2.TRIBE

    24.8%

    held 2nd · 350 estimated branded searches · 0% vs prior month · -1.3 points

  3. 3.Modash

    9.9%

    held 3rd · 140 estimated branded searches · -17.6% vs prior month · -2.8 points

  4. 4.Upfluence

    3.5%

    held 4th · 50 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.GRIN

    2.1%

    moved from 6th to 5th · 30 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Aspire

    1.4%

    moved from 5th to 6th · 20 estimated branded searches · -50% vs prior month · -1.6 points

Compare search popularity between TRIBE and its closest rivals

How has branded search demand for TRIBE changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TRIBE in New Zealand rose from 100 to 350.
  • Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand increased from 8.3% to 24.8%.
  • Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 28.6% in June 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, TRIBE rose from 3rd to 2nd among influencer marketing platforms in New Zealand.

How did search popularity change for New Zealand influencer marketing platforms in August 2026?

  1. In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.

  2. In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.

  3. In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.

  4. In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.

  5. In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.

  6. Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

How is TRIBE measured?

Brandwave collects information about searches that people make online using TRIBE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • tribe creators
  • tribe group
  • tribe influencer
  • tribe influencer marketing

Do you work for TRIBE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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