How popular isUpfluence in search?
In August 2026, there were an estimated 50 branded searches for Upfluence in New Zealand which is down 16.7% over the last 11 months. Upfluence holds 3.5% estimated Share of Search among New Zealand influencer marketing platforms and is ranked 4th of 6 competitors for search popularity.
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Which influencer marketing platforms compete with Upfluence?
Share of Search by month for #paid, TRIBE, Modash, Upfluence, GRIN. The figures are in the table below the chart.
View monthly share of search table
| Month | #paid | TRIBE | Modash | Upfluence | GRIN | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 8.3% | 13.2% | 5% | 0% | 3.3% |
| Nov 2025 | 73% | 7.8% | 10.4% | 5.2% | 0.87% | 2.6% |
| Dec 2025 | 63.8% | 4.7% | 21.3% | 6.3% | 1.6% | 2.4% |
| Jan 2026 | 69.8% | 6.3% | 13.5% | 6.3% | 0.79% | 3.2% |
| Feb 2026 | 69.7% | 9.8% | 10.7% | 4.1% | 2.5% | 3.3% |
| Mar 2026 | 68.3% | 11.4% | 13% | 4.9% | 0.81% | 1.6% |
| Apr 2026 | 68.3% | 11.9% | 11.9% | 4% | 0.99% | 3% |
| May 2026 | 61.5% | 21.5% | 9.6% | 3% | 1.5% | 3% |
| Jun 2026 | 53.7% | 28.6% | 12.9% | 2.7% | 0.68% | 1.4% |
| Jul 2026 | 52.2% | 26.1% | 12.7% | 3.7% | 2.2% | 3% |
| Aug 2026 | 58.2% | 24.8% | 9.9% | 3.5% | 2.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 820 | +17.1% | +5.9 points | |
| 2, held 2nd | 24.8% | 350 | 0% | -1.3 points | |
| 3, held 3rd | 9.9% | 140 | -17.6% | -2.8 points | |
| 4, held 4th | 3.5% | 50 | 0% | -0.2 points | |
| 5, moved from 6th to 5th | 2.1% | 30 | 0% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.4% | 20 | -50% | -1.6 pointsmoved from 5th to 6th |
1.
#paid58.2%
held 1st · 820 estimated branded searches · +17.1% vs prior month · +5.9 points
2.
TRIBE24.8%
held 2nd · 350 estimated branded searches · 0% vs prior month · -1.3 points
3.
Modash9.9%
held 3rd · 140 estimated branded searches · -17.6% vs prior month · -2.8 points
3.5%
held 4th · 50 estimated branded searches · 0% vs prior month · -0.2 points
5.
GRIN2.1%
moved from 6th to 5th · 30 estimated branded searches · 0% vs prior month · -0.1 points
6.
Aspire1.4%
moved from 5th to 6th · 20 estimated branded searches · -50% vs prior month · -1.6 points
Compare search popularity between Upfluence and its closest rivals
How has branded search demand for Upfluence changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Upfluence in New Zealand fell from 60 to 50.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 5% to 3.5%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.7% in June 2026.
How did search popularity change for New Zealand influencer marketing platforms in August 2026?
6 changes
In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.
In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.
In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.
In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.
How is Upfluence measured?
Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- upfluence
- upfluence com
- upfluence creators
- upfluence influencer marketing
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Is Upfluence your brand?
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