#paid vs Upfluence:Which is more popular by branded search in New Zealand?
In August 2026, #paid had more branded searches than Upfluence among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to Upfluence’s 50, and held a 58.2% Share of Search versus Upfluence’s 3.5%.
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Which is more popular in search, #paid or Upfluence?
Compare the influencer marketing platforms New Zealand brands find and pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for #paid, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | #paid | TRIBE | Modash | Upfluence | GRIN | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 8.3% | 13.2% | 5% | 0% | 3.3% |
| Nov 2025 | 73% | 7.8% | 10.4% | 5.2% | 0.87% | 2.6% |
| Dec 2025 | 63.8% | 4.7% | 21.3% | 6.3% | 1.6% | 2.4% |
| Jan 2026 | 69.8% | 6.3% | 13.5% | 6.3% | 0.79% | 3.2% |
| Feb 2026 | 69.7% | 9.8% | 10.7% | 4.1% | 2.5% | 3.3% |
| Mar 2026 | 68.3% | 11.4% | 13% | 4.9% | 0.81% | 1.6% |
| Apr 2026 | 68.3% | 11.9% | 11.9% | 4% | 0.99% | 3% |
| May 2026 | 61.5% | 21.5% | 9.6% | 3% | 1.5% | 3% |
| Jun 2026 | 53.7% | 28.6% | 12.9% | 2.7% | 0.68% | 1.4% |
| Jul 2026 | 52.2% | 26.1% | 12.7% | 3.7% | 2.2% | 3% |
| Aug 2026 | 58.2% | 24.8% | 9.9% | 3.5% | 2.1% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the #paid and Upfluence comparison changed over the last 12 months?
3 findings
- #paid was ahead of Upfluence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 70.2% to 58.2%, and its estimated monthly branded searches moved from 850 to 820.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 5% to 3.5%, and its estimated monthly branded searches moved from 60 to 50.
How did search popularity change for New Zealand influencer marketing platforms in August 2026?
2 changes
In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using #paid’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.