Brandwave

KitchenAid vs Samsung:Which is more popular?

In September 2026, KitchenAid had more branded searches than Samsung among induction oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while Samsung had 390. KitchenAid made up 22.8% of all induction oven brand searches we track, and Samsung accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about induction oven brands, neither KitchenAid nor Samsung appeared in any of the five answers.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 17 searches for every 1 for Samsung

KitchenAid 6.5K searchesSamsung 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Samsung in 0 of 5

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Samsung showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Samsung more popular in search?

This chart shows how often people search Google for KitchenAid and Samsung by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

KitchenAid and Samsung among induction oven brands in New Zealand, by month

Share of searches by month for KitchenAid, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202570.7%22.6%2.5%1.3%1.3%0.96%0.72%
Nov 202564.6%29.9%1.9%1%1.3%0.94%0.37%
Dec 202559.8%34.8%1.7%0.95%1.4%0.86%0.42%
Jan 202667.7%26.5%2%1.1%1.3%0.94%0.47%
Feb 202671.9%22.5%2.1%1.1%1.1%0.86%0.39%
Mar 202674.3%19%3%1.2%1.2%0.87%0.42%
Apr 202670.4%21.7%3.4%1.3%1.3%1.3%0.58%
May 202673.9%19.6%3%1.2%0.97%0.91%0.42%
Jun 202674.5%19.1%2.7%1.2%0.98%1.1%0.52%
Jul 202676.3%17.6%2.7%0.88%1.1%0.91%0.47%
Aug 202674.8%19.3%2.2%0.96%1.4%0.99%0.42%
Sep 202670.4%22.8%2.5%1.4%1.4%0.98%0.59%

How has the KitchenAid and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction oven brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among induction oven brands in New Zealand, from 19.3% to 22.8%.

  2. In September 2026, Samsung fell from 4th to 5th among induction oven brands in New Zealand.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

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