Oticon vs Phonak:Which is more popular?
In September 2026, Phonak had more branded searches than Oticon among hearing aid brands in New Zealand. Phonak had about 1,470 branded searches, while Oticon had 430. Phonak made up 48.2% of all hearing aid brand searches we track, and Oticon accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about hearing aid brands, Phonak appeared in all five answers and Oticon in four. Phonak was mentioned before Oticon in every answer.
Who do people search for more?
Phonak, about 3 searches for every 1 for Oticon
Who does AI mention more?
Phonak, mentioned in every answer we collected
Who does AI recommend more?
Phonak, named ahead of Oticon in every answer
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Top hearing aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phonak appeared in all five answers. Oticon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phonak was listed before Oticon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Phonak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ReSound4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oticon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Signia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Widex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- New Zealand Hearing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hearing aid brands
5 answers
Asked ChatGPT
“Which hearing aid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hearing aid brands in New Zealand?”
Asked ChatGPT
“What's the best hearing aid brand in New Zealand for hearing loss?”
Searched Google, AI Overview
“best hearing aid”
Searched Google, AI Overview
“in ear hearing aids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oticon or Phonak more popular in search?
This chart shows how often people search Google for Oticon and Phonak by name. Each line represents a brand's share of searches for all six hearing aid brands we track, month by month, from searches in New Zealand.
Share of searches by month for Phonak, Oticon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Phonak | ReSound | Oticon | Signia | Widex | New Zealand Hearing |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 18.8% | 17.2% | 10.4% | 3.9% | 2.9% |
| Nov 2025 | 42.1% | 19.9% | 19.9% | 9.8% | 4.9% | 3.4% |
| Dec 2025 | 43.4% | 20.5% | 19% | 10.1% | 5% | 1.9% |
| Jan 2026 | 44.3% | 21% | 17% | 8.9% | 5.5% | 3.3% |
| Feb 2026 | 45.5% | 19.5% | 17.5% | 10.9% | 5% | 1.7% |
| Mar 2026 | 44.1% | 19.2% | 16.8% | 9.9% | 7.2% | 2.7% |
| Apr 2026 | 43.4% | 18.1% | 21.4% | 10% | 5.3% | 1.8% |
| May 2026 | 44.4% | 17.8% | 19.2% | 13% | 4.1% | 1.5% |
| Jun 2026 | 44.5% | 20.4% | 15.7% | 10.2% | 6.6% | 2.6% |
| Jul 2026 | 42% | 18.6% | 20.8% | 10.4% | 4.8% | 3.3% |
| Aug 2026 | 48.4% | 17.9% | 16.1% | 9.8% | 4.6% | 3.2% |
| Sep 2026 | 48.2% | 22% | 14.1% | 9.2% | 4.9% | 1.6% |
How has the Oticon and Phonak comparison changed over the last 12 months?
3 findings
- Phonak was ahead of Oticon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oticon’s share of searches among hearing aid brands in New Zealand moved from 17.2% to 14.1%, and its estimated monthly branded searches moved from 530 to 430.
- Across the 12 months ending September 2026, Phonak’s share of searches among hearing aid brands in New Zealand moved from 46.8% to 48.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand hearing aid brands in September 2026?
1 change
In September 2026, Oticon lost share of searches among hearing aid brands in New Zealand, from 16.1% to 14.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Oticon’s and Phonak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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