Brandwave

How popular isReSound?

In September 2026, people searched for ReSound by name about 670 times in New Zealand, a 15.5% increase from the previous year. These searches made up 22% of all New Zealand hearing aid brand searches, placing ReSound second out of six brands. When we asked both ChatGPT and Google AI Overviews about hearing aid brands, ReSound appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

ReSound is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. PhonakShare of searches 48.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ReSoundShare of searches 22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. OticonShare of searches 14.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SigniaShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. WidexShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top hearing aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ReSound was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ReSound is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phonak1st
  2. Oticon2nd
  3. Signia3rd
  4. ReSound4th
  5. Widex5th
  6. New Zealand Hearing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phonak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReSound4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oticon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Widex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Zealand Hearing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing aid brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hearing aid brands compete with ReSound?

ReSound against hearing aid brands in New Zealand, by month

Share of searches by month for Phonak, ReSound, Oticon, Signia, Widex. The figures are in the table below the chart.

View monthly share of searches table
MonthPhonakReSoundOticonSigniaWidexNew Zealand Hearing
Oct 202546.8%18.8%17.2%10.4%3.9%2.9%
Nov 202542.1%19.9%19.9%9.8%4.9%3.4%
Dec 202543.4%20.5%19%10.1%5%1.9%
Jan 202644.3%21%17%8.9%5.5%3.3%
Feb 202645.5%19.5%17.5%10.9%5%1.7%
Mar 202644.1%19.2%16.8%9.9%7.2%2.7%
Apr 202643.4%18.1%21.4%10%5.3%1.8%
May 202644.4%17.8%19.2%13%4.1%1.5%
Jun 202644.5%20.4%15.7%10.2%6.6%2.6%
Jul 202642%18.6%20.8%10.4%4.8%3.3%
Aug 202648.4%17.9%16.1%9.8%4.6%3.2%
Sep 202648.2%22%14.1%9.2%4.9%1.6%

  1. 1.Phonak

    48.2%

    Held 1st. 1.5K estimated branded searches, +6.5% vs prior month. Share -0.2 points.

  2. 2.ReSound

    22%

    Held 2nd. 670 estimated branded searches, +31.4% vs prior month. Share +4.1 points.

  3. 3.Oticon

    14.1%

    Held 3rd. 430 estimated branded searches, -6.5% vs prior month. Share -2 points.

  4. 4.Signia

    9.2%

    Held 4th. 280 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Widex

    4.9%

    Held 5th. 150 estimated branded searches, +15.4% vs prior month. Share +0.4 points.

  6. 6.New Zealand Hearing

    1.6%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.5 points.

Compare popularity between ReSound and its closest rivals

Every comparison with ReSound

5 comparisons

How has branded search demand for ReSound changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ReSound in New Zealand rose from 580 to 670.
  • Across the 12 months ending September 2026, ReSound’s share of searches among hearing aid brands in New Zealand increased from 18.8% to 22%.
  • Across the 12 months ending September 2026, ReSound’s share of searches among hearing aid brands in New Zealand peaked at 22% in September 2026 and was lowest at 17.8% in May 2026.

How did search popularity change for New Zealand hearing aid brands in September 2026?

5 changes

  1. In September 2026, ReSound gained share of searches among hearing aid brands in New Zealand, from 17.9% to 22%.

  2. In September 2026, Oticon lost share of searches among hearing aid brands in New Zealand, from 16.1% to 14.1%.

  3. In September 2026, New Zealand Hearing lost share of searches among hearing aid brands in New Zealand, from 3.2% to 1.6%.

  4. In September 2026, Signia lost share of searches among hearing aid brands in New Zealand, from 9.8% to 9.2%.

  5. Estimated monthly branded searches for Widex in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.

How are ReSound’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ReSound’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • resound
  • resound compatible phones
  • resound hearing aid

Do you work for ReSound? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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