Brandwave

Hearing aid brands in New Zealand:Which brands are most popular in search?

In August 2026, Phonak was the most searched among hearing aid brands in New Zealand, with an estimated 1.7K branded searches and 55.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Phonak55.5%
  2. ReSound16.6%
  3. Oticon15.3%
  4. Signia6.8%
  5. Widex5.8%

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Share of SearchLeaderboard

Compare the hearing aid brands New Zealanders are fitted with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hearing aid brands in New Zealand, by month

Share of Search by month for Phonak, ReSound, Oticon, Signia, Widex. The figures are in the table below the chart.

View monthly share of search table
MonthPhonakReSoundOticonSigniaWidex
Oct 202555.9%17.5%16%6.2%4.4%
Nov 202549.7%20.3%18.5%5.9%5.6%
Dec 202550.2%19.9%18.1%6.3%5.5%
Jan 202651.7%20.1%16%5.9%6.3%
Feb 202650.9%18.8%16.4%8%5.9%
Mar 202650.1%18.1%15.9%7.4%8.5%
Apr 202648.8%17.5%20.2%7.1%6.4%
May 202649.6%16.8%17.9%10.7%5%
Jun 202650.9%19.5%15%7.2%7.5%
Jul 202649%18.2%19.6%7.3%5.9%
Aug 202655.5%16.6%15.3%6.8%5.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Phonak

    55.5%

    held 1st · 1.7K estimated branded searches · +22.1% vs prior month · +6.6 points

  2. 2.ReSound

    16.6%

    moved from 3rd to 2nd · 510 estimated branded searches · -1.9% vs prior month · -1.6 points

  3. 3.Oticon

    15.3%

    moved from 2nd to 3rd · 470 estimated branded searches · -16.1% vs prior month · -4.3 points

  4. 4.Signia

    6.8%

    held 4th · 210 estimated branded searches · 0% vs prior month · -0.5 points

  5. 5.Widex

    5.8%

    held 5th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hearing aid brands in New Zealand?

In August 2026, Phonak was the most searched among hearing aid brands in New Zealand, with an estimated 1.7K branded searches and 55.5% estimated Share of Search within this set. ReSound is in 2nd place, 39 percentage points behind at 16.6% Share of Search.

New Zealand hearing aid brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Phonak55.9% → 55.5%55.9%Oct 202548.8%Apr 20261st
ReSound17.5% → 16.6%20.3%Nov 202516.6%Aug 20262nd
Oticon16% → 15.3%20.2%Apr 202615%Jun 20263rd
Signia6.2% → 6.8%10.7%May 20265.9%Jan 20264th
Widex4.4% → 5.8%8.5%Mar 20264.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, ReSound’s estimated Share of Search among hearing aid brands in New Zealand decreased from 17.5% to 16.6%.
  • Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand decreased from 16% to 15.3%.
  • Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand increased from 6.2% to 6.8%.
  • Across the 11 months ending August 2026, Widex’s estimated Share of Search among hearing aid brands in New Zealand increased from 4.4% to 5.8%.
  • Across the 11 months ending August 2026, Phonak’s estimated Share of Search among hearing aid brands in New Zealand peaked at 55.9% in October 2025 and was lowest at 48.8% in April 2026.
  • Across the 11 months ending August 2026, ReSound’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 16.6% in August 2026.
  • Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.2% in April 2026 and was lowest at 15% in June 2026.
  • Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand peaked at 10.7% in May 2026 and was lowest at 5.9% in January 2026.
  • Across the 11 months ending August 2026, Widex’s estimated Share of Search among hearing aid brands in New Zealand peaked at 8.5% in March 2026 and was lowest at 4.4% in October 2025.
  • Across the 11 months ending August 2026, Phonak held steady: its estimated Share of Search among hearing aid brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hearing aid brands in August 2026?

  1. In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.

  2. In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.

  3. In August 2026, ReSound lost estimated Share of Search among hearing aid brands in New Zealand, from 18.2% to 16.6%.

  4. In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.

  5. Estimated monthly branded searches for Widex in New Zealand rose 20% over 11 measured months, from 150 to 180 in August 2026.

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