Oticon vs Phonak:Which is more popular by branded search in New Zealand?
In August 2026, Phonak had more branded searches than Oticon among hearing aid brands in New Zealand. Phonak was estimated to have 1.7K branded searches compared to Oticon’s 470, and held a 55.5% Share of Search versus Oticon’s 15.3%.
Follow Oticon vs Phonak and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Oticon or Phonak?
Compare the hearing aid brands New Zealanders are fitted with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Phonak, Oticon. The figures are in the table below the chart.
View monthly share of search table
| Month | Phonak | ReSound | Oticon | Signia | Widex |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 17.5% | 16% | 6.2% | 4.4% |
| Nov 2025 | 49.7% | 20.3% | 18.5% | 5.9% | 5.6% |
| Dec 2025 | 50.2% | 19.9% | 18.1% | 6.3% | 5.5% |
| Jan 2026 | 51.7% | 20.1% | 16% | 5.9% | 6.3% |
| Feb 2026 | 50.9% | 18.8% | 16.4% | 8% | 5.9% |
| Mar 2026 | 50.1% | 18.1% | 15.9% | 7.4% | 8.5% |
| Apr 2026 | 48.8% | 17.5% | 20.2% | 7.1% | 6.4% |
| May 2026 | 49.6% | 16.8% | 17.9% | 10.7% | 5% |
| Jun 2026 | 50.9% | 19.5% | 15% | 7.2% | 7.5% |
| Jul 2026 | 49% | 18.2% | 19.6% | 7.3% | 5.9% |
| Aug 2026 | 55.5% | 16.6% | 15.3% | 6.8% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Oticon and Phonak comparison changed over the last 12 months?
3 findings
- Phonak was ahead of Oticon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand moved from 16% to 15.3%, and its estimated monthly branded searches moved from 540 to 470.
- Across the 11 months ending August 2026, Phonak’s estimated Share of Search among hearing aid brands in New Zealand moved from 55.9% to 55.5%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand hearing aid brands in August 2026?
2 changes
In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.
In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Oticon’s and Phonak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.