Brandwave

How popular isOticon in search?

In August 2026, there were an estimated 470 branded searches for Oticon in New Zealand which is down 13% over the last 11 months. Oticon holds 15.3% estimated Share of Search among New Zealand hearing aid brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Phonak55.5%
  2. ReSound16.6%
  3. Oticon15.3%
  4. Signia6.8%
  5. Widex5.8%
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Which hearing aid brands compete with Oticon?

Oticon against hearing aid brands in New Zealand, by month

Share of Search by month for Phonak, ReSound, Oticon, Signia, Widex. The figures are in the table below the chart.

View monthly share of search table
MonthPhonakReSoundOticonSigniaWidex
Oct 202555.9%17.5%16%6.2%4.4%
Nov 202549.7%20.3%18.5%5.9%5.6%
Dec 202550.2%19.9%18.1%6.3%5.5%
Jan 202651.7%20.1%16%5.9%6.3%
Feb 202650.9%18.8%16.4%8%5.9%
Mar 202650.1%18.1%15.9%7.4%8.5%
Apr 202648.8%17.5%20.2%7.1%6.4%
May 202649.6%16.8%17.9%10.7%5%
Jun 202650.9%19.5%15%7.2%7.5%
Jul 202649%18.2%19.6%7.3%5.9%
Aug 202655.5%16.6%15.3%6.8%5.8%
Sep 2026—————

  1. 1.Phonak

    55.5%

    held 1st · 1.7K estimated branded searches · +22.1% vs prior month · +6.6 points

  2. 2.ReSound

    16.6%

    moved from 3rd to 2nd · 510 estimated branded searches · -1.9% vs prior month · -1.6 points

  3. 3.Oticon

    15.3%

    moved from 2nd to 3rd · 470 estimated branded searches · -16.1% vs prior month · -4.3 points

  4. 4.Signia

    6.8%

    held 4th · 210 estimated branded searches · 0% vs prior month · -0.5 points

  5. 5.Widex

    5.8%

    held 5th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points

Compare search popularity between Oticon and its closest rivals

How has branded search demand for Oticon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oticon in New Zealand fell from 540 to 470.
  • Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand decreased from 16% to 15.3%.
  • Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand peaked at 20.2% in April 2026 and was lowest at 15% in June 2026.

How did search popularity change for New Zealand hearing aid brands in August 2026?

  1. In August 2026, Phonak gained estimated Share of Search among hearing aid brands in New Zealand, from 49% to 55.5%.

  2. In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.

  3. In August 2026, ReSound lost estimated Share of Search among hearing aid brands in New Zealand, from 18.2% to 16.6%.

  4. In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.

  5. Estimated monthly branded searches for Widex in New Zealand rose 20% over 11 measured months, from 150 to 180 in August 2026.

How is Oticon measured?

Brandwave collects information about searches that people make online using Oticon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oticon
  • oticon co nz
  • oticon hearing aid

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How the Brand Demand Index is measured

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