Oticon vs Signia:Which is more popular by branded search in New Zealand?
In August 2026, Oticon had more branded searches than Signia among hearing aid brands in New Zealand. Oticon was estimated to have 470 branded searches compared to Signia’s 210, and held a 15.3% Share of Search versus Signia’s 6.8%.
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Which is more popular in search, Oticon or Signia?
Compare the hearing aid brands New Zealanders are fitted with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oticon, Signia. The figures are in the table below the chart.
View monthly share of search table
| Month | Phonak | ReSound | Oticon | Signia | Widex |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 17.5% | 16% | 6.2% | 4.4% |
| Nov 2025 | 49.7% | 20.3% | 18.5% | 5.9% | 5.6% |
| Dec 2025 | 50.2% | 19.9% | 18.1% | 6.3% | 5.5% |
| Jan 2026 | 51.7% | 20.1% | 16% | 5.9% | 6.3% |
| Feb 2026 | 50.9% | 18.8% | 16.4% | 8% | 5.9% |
| Mar 2026 | 50.1% | 18.1% | 15.9% | 7.4% | 8.5% |
| Apr 2026 | 48.8% | 17.5% | 20.2% | 7.1% | 6.4% |
| May 2026 | 49.6% | 16.8% | 17.9% | 10.7% | 5% |
| Jun 2026 | 50.9% | 19.5% | 15% | 7.2% | 7.5% |
| Jul 2026 | 49% | 18.2% | 19.6% | 7.3% | 5.9% |
| Aug 2026 | 55.5% | 16.6% | 15.3% | 6.8% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Oticon and Signia comparison changed over the last 12 months?
3 findings
- Oticon was ahead of Signia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oticon’s estimated Share of Search among hearing aid brands in New Zealand moved from 16% to 15.3%, and its estimated monthly branded searches moved from 540 to 470.
- Across the 11 months ending August 2026, Signia’s estimated Share of Search among hearing aid brands in New Zealand moved from 6.2% to 6.8%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand hearing aid brands in August 2026?
2 changes
In August 2026, Oticon lost estimated Share of Search among hearing aid brands in New Zealand, from 19.6% to 15.3%.
In August 2026, Signia lost estimated Share of Search among hearing aid brands in New Zealand, from 7.3% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Oticon’s and Signia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.