Brandwave

ReSound vs Widex:Which is more popular?

In September 2026, ReSound had more branded searches than Widex among hearing aid brands in New Zealand. ReSound had about 670 branded searches, while Widex had 150. ReSound made up 22% of all hearing aid brand searches we track, and Widex accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about hearing aid brands, ReSound appeared in four of the five answers and Widex in three. ReSound and Widex were each mentioned first in two of the four answers.

Among hearing aid brands in New Zealand in September 2026

Who do people search for more?

ReSound, about 4 searches for every 1 for Widex

ReSound 670 searchesWidex 150 searches

Who does AI mention more?

ReSound, mentioned in 4 of 5 answers, Widex in 3

ReSound in 4 of 5Widex in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

ReSound first in 2Widex first in 2

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Top hearing aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ReSound was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Widex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ReSound and Widex were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phonak1st
  2. Oticon2nd
  3. Signia3rd
  4. ReSound4th
  5. Widex5th
  6. New Zealand Hearing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Phonak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReSound4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oticon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Widex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Zealand Hearing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hearing aid brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ReSound or Widex more popular in search?

This chart shows how often people search Google for ReSound and Widex by name. Each line represents a brand's share of searches for all six hearing aid brands we track, month by month, from searches in New Zealand.

ReSound and Widex among hearing aid brands in New Zealand, by month

Share of searches by month for ReSound, Widex. The figures are in the table below the chart.

View monthly share of searches table
MonthPhonakReSoundOticonSigniaWidexNew Zealand Hearing
Oct 202546.8%18.8%17.2%10.4%3.9%2.9%
Nov 202542.1%19.9%19.9%9.8%4.9%3.4%
Dec 202543.4%20.5%19%10.1%5%1.9%
Jan 202644.3%21%17%8.9%5.5%3.3%
Feb 202645.5%19.5%17.5%10.9%5%1.7%
Mar 202644.1%19.2%16.8%9.9%7.2%2.7%
Apr 202643.4%18.1%21.4%10%5.3%1.8%
May 202644.4%17.8%19.2%13%4.1%1.5%
Jun 202644.5%20.4%15.7%10.2%6.6%2.6%
Jul 202642%18.6%20.8%10.4%4.8%3.3%
Aug 202648.4%17.9%16.1%9.8%4.6%3.2%
Sep 202648.2%22%14.1%9.2%4.9%1.6%

How has the ReSound and Widex comparison changed over the last 12 months?

3 findings
  • ReSound was ahead of Widex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ReSound’s share of searches among hearing aid brands in New Zealand moved from 18.8% to 22%, and its estimated monthly branded searches moved from 580 to 670.
  • Across the 12 months ending September 2026, Widex’s share of searches among hearing aid brands in New Zealand moved from 3.9% to 4.9%, and its estimated monthly branded searches moved from 120 to 150.

How did search popularity change for New Zealand hearing aid brands in September 2026?

2 changes
  1. In September 2026, ReSound gained share of searches among hearing aid brands in New Zealand, from 17.9% to 22%.

  2. Estimated monthly branded searches for Widex in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ReSound’s and Widex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ReSound

3 branded search terms

  • resound
  • resound compatible phones
  • resound hearing aid

Widex

2 branded search terms

  • widex
  • widex ear aid

How the Brand Demand Index is measured

Other head-to-heads among hearing aid brands

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