BISSELL vs Miele:Which is more popular?
In September 2026, BISSELL had more branded searches than Miele among handheld vacuum brands in New Zealand. BISSELL had about 4,260 branded searches, while Miele had 2,790. BISSELL made up 8.4% of all handheld vacuum brand searches we track, and Miele accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about handheld vacuum brands, BISSELL appeared in one of the five answers and Miele in none.
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Top handheld vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handheld vacuum brands
5 answers
Asked ChatGPT
“Which handheld vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best handheld vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best handheld vacuum brand in New Zealand for small messes?”
Searched Google, AI Overview
“handheld vacuum”
- 1Eufy
- 1
Searched Google, AI Overview
“small vacuum cleaner”
- 1Eufy
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is BISSELL or Miele more popular in search?
This chart shows how often people search Google for BISSELL and Miele by name. Each line represents a brand's share of searches for all seven handheld vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for BISSELL, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | Eufy | BISSELL | Miele | Black+Decker | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 12.9% | 12.3% | 9.1% | 6.4% | 1.1% | 0.16% |
| Nov 2025 | 65.3% | 11% | 9.9% | 6.9% | 5.9% | 0.84% | 0.1% |
| Dec 2025 | 65.3% | 10.1% | 11.6% | 7.3% | 4.6% | 1% | 0.15% |
| Jan 2026 | 55.5% | 13.1% | 13.5% | 9.9% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 51.7% | 14.9% | 15.8% | 8.8% | 7.7% | 1% | 0.24% |
| Mar 2026 | 53.6% | 14.3% | 14.2% | 8.5% | 8.2% | 0.95% | 0.27% |
| Apr 2026 | 53.9% | 13.8% | 14.8% | 8.8% | 7.4% | 1.2% | 0.28% |
| May 2026 | 54.8% | 13.2% | 13.2% | 8.9% | 8.4% | 1% | 0.49% |
| Jun 2026 | 53.6% | 15.6% | 12.6% | 8.8% | 7.8% | 1.1% | 0.39% |
| Jul 2026 | 56.8% | 12.9% | 12.9% | 9.8% | 6.2% | 1.1% | 0.38% |
| Aug 2026 | 54.7% | 15.3% | 12.1% | 10.3% | 6.1% | 1.2% | 0.31% |
| Sep 2026 | 57.2% | 14.3% | 13.2% | 8.4% | 5.5% | 1% | 0.41% |
How has the BISSELL and Miele comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand moved from 9.1% to 8.4%, and its estimated monthly branded searches moved from 4.1K to 4.3K.
- Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand handheld vacuum brands in September 2026?
2 changes
In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%.
In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using BISSELL’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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