Brandwave

Hamilton pilates studios in New Zealand:Which brands are most popular in search?

In August 2026, Reform Fitness was the most searched among hamilton pilates studios in New Zealand, with an estimated 18.2K branded searches and 94.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reform Fitness94.3%
  2. KX Pilates3.4%
  3. Lifted Pilates2%
  4. Body Reform Pilates0.21%
  5. @Pilates0.05%

Follow hamilton pilates studios and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Hamilton Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, KX Pilates, Lifted Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessKX PilatesLifted PilatesBody Reform Pilates@Pilates
Oct 202594.6%3.4%1.6%0.4%0.04%
Nov 202595.6%2.8%1.4%0.23%0.05%
Dec 202596%2.5%1.3%0.21%0.05%
Jan 202694.6%3.1%1.9%0.34%0.04%
Feb 202694.5%2.7%2.3%0.41%0.05%
Mar 202694.7%2.8%2.2%0.27%0.05%
Apr 202693.4%3.9%2.4%0.27%0.04%
May 202692.1%5.5%2.1%0.28%0.05%
Jun 202694.1%3.6%2.1%0.2%0.05%
Jul 202694.1%3.5%2%0.21%0.1%
Aug 202694.3%3.4%2%0.21%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Reform Fitness

    94.3%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.2 points

  2. 2.KX Pilates

    3.4%

    held 2nd · 650 estimated branded searches · -3% vs prior month · -0.1 points

  3. 3.Lifted Pilates

    2%

    held 3rd · 390 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Body Reform Pilates

    0.21%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.@Pilates

    0.05%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among hamilton pilates studios in New Zealand, with an estimated 18.2K branded searches and 94.3% estimated Share of Search within this set. KX Pilates is in 2nd place, 91 percentage points behind at 3.4% Share of Search.

New Zealand hamilton pilates studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reform Fitness94.6% → 94.3%96%Dec 202592.1%May 20261st
KX Pilates3.4%5.5%May 20262.5%Dec 20252nd
Lifted Pilates1.6% → 2%2.4%Apr 20261.3%Dec 20253rd
Body Reform Pilates0.4% → 0.21%0.41%Feb 20260.2%Jun 20264th
@Pilates0.04% → 0.05%0.1%Jul 20260.04%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 96% in December 2025 and was lowest at 92.1% in May 2026.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 5.5% in May 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Lifted Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 2.4% in April 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Reform Fitness, KX Pilates, Lifted Pilates, Body Reform Pilates and @Pilates held steady: their estimated Share of Search among hamilton pilates studios in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hamilton pilates studios in August 2026?

  1. Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.

  2. KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.

  3. Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.

  4. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record