Brandwave

Gisborne real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 63.6K branded searches and 73.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White73.4%
  2. Bayleys25.2%
  3. The Agency1.2%
  4. Solomon Real Estate0.15%

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Share of SearchLeaderboard

Compare Gisborne real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gisborne real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Bayleys. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteBayleysThe AgencySolomon Real Estate
Oct 202570.2%28.8%0.84%0.12%
Nov 202571.1%28.2%0.65%0.13%
Dec 202572.8%26.4%0.65%0.15%
Jan 202674%25.1%0.69%0.22%
Feb 202671.9%27.3%0.56%0.25%
Mar 202673.1%26.1%0.64%0.16%
Apr 202675.5%23.5%0.83%0.19%
May 202672.3%26.6%1%0.1%
Jun 202674%24.6%1.2%0.16%
Jul 202674.6%23.9%1.3%0.16%
Aug 202673.4%25.2%1.2%0.15%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Ray White

    73.4%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -1.2 points

  2. 2.Bayleys

    25.2%

    held 2nd · 21.8K estimated branded searches · +6.3% vs prior month · +1.3 points

  3. 3.The Agency

    1.2%

    held 3rd · 1.1K estimated branded searches · -7% vs prior month · -0.1 points

  4. 4.Solomon Real Estate

    0.15%

    held 4th · 130 estimated branded searches · -7.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among gisborne real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 63.6K branded searches and 73.4% estimated Share of Search within this set. Bayleys is in 2nd place, 48.3 percentage points behind at 25.2% Share of Search.

New Zealand gisborne real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White70.2% → 73.4%75.5%Apr 202670.2%Oct 20251st
Bayleys28.8% → 25.2%28.8%Oct 202523.5%Apr 20262nd
The Agency0.84% → 1.2%1.3%Jul 20260.56%Feb 20263rd
Solomon Real Estate0.12% → 0.15%0.25%Feb 20260.1%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand increased from 70.2% to 73.4%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand decreased from 28.8% to 25.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 75.5% in April 2026 and was lowest at 70.2% in October 2025.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 28.8% in October 2025 and was lowest at 23.5% in April 2026.
  • Across the 11 months ending August 2026, The Agency and Solomon Real Estate held steady: their estimated Share of Search among gisborne real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand gisborne real estate agencies in August 2026?

  1. In August 2026, Bayleys gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 23.9% to 25.2%.

  2. In August 2026, Ray White lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 74.6% to 73.4%.

  3. Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026.

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