Milwaukee vs Paslode:Which is more popular?
In September 2026, Milwaukee had more branded searches than Paslode among framing nail gun brands in New Zealand. Milwaukee had about 2,950 branded searches, while Paslode had 720. Milwaukee made up 16.3% of all framing nail gun brand searches we track, and Paslode accounted for 4%. When we asked ChatGPT and Google AI Overviews about framing nail gun brands, both Milwaukee and Paslode appeared in all five answers. Paslode was mentioned before Milwaukee in three out of five answers.
Who do people search for more?
Milwaukee, about 4 searches for every 1 for Paslode
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Paslode, named ahead of Milwaukee in 3 of 5 answers
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Top framing nail gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Milwaukee and Paslode showed up in all five answers. Paslode was listed before Milwaukee in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HiKOKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Paslode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about framing nail gun brands
5 answers
Asked ChatGPT
“Which framing nail gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best framing nail gun brands in New Zealand?”
Asked ChatGPT
“What's the best framing nail gun brand in New Zealand for framing jobs?”
Searched Google, AI Overview
“battery framing nail gun”
Searched Google, AI Overview
“nail gun for framing”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Paslode more popular in search?
This chart shows how often people search Google for Milwaukee and Paslode by name. Each line represents a brand's share of searches for all six framing nail gun brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Paslode. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Milwaukee | HiKOKI | Paslode | Bostitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.6% | 14.5% | 10.8% | 6.6% | 0.26% |
| Nov 2025 | 46.7% | 29.8% | 12.2% | 7.6% | 3.6% | 0.1% |
| Dec 2025 | 53.6% | 24.6% | 12.1% | 6.8% | 2.7% | 0.17% |
| Jan 2026 | 48.7% | 27.9% | 11.8% | 8.2% | 3.2% | 0.2% |
| Feb 2026 | 42% | 30.3% | 15.1% | 8.3% | 4.1% | 0.14% |
| Mar 2026 | 44.5% | 27.7% | 14% | 9.2% | 4.5% | 0.19% |
| Apr 2026 | 42.3% | 29.6% | 14.9% | 8.7% | 4.2% | 0.28% |
| May 2026 | 36% | 31.1% | 19.5% | 9% | 4.3% | 0.14% |
| Jun 2026 | 33.7% | 33.7% | 17.7% | 10.2% | 4.6% | 0.19% |
| Jul 2026 | 35.4% | 30.6% | 18.4% | 11.2% | 4.2% | 0.21% |
| Aug 2026 | 35.8% | 28.5% | 21.4% | 10.7% | 3.4% | 0.23% |
| Sep 2026 | 41.2% | 27.5% | 16.3% | 10.9% | 4% | 0.17% |
How has the Milwaukee and Paslode comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Paslode in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among framing nail gun brands in New Zealand moved from 14.5% to 16.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Paslode’s share of searches among framing nail gun brands in New Zealand moved from 6.6% to 4%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for New Zealand framing nail gun brands in September 2026?
2 changes

In September 2026, Paslode gained share of searches among framing nail gun brands in New Zealand, from 3.4% to 4%.

In September 2026, Milwaukee lost share of searches among framing nail gun brands in New Zealand, from 21.4% to 16.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among framing nail gun brands

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