Brandwave

Mizuno vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Mizuno among football boot brands in New Zealand. Nike had about 72,700 branded searches, while Mizuno had 3,890. Nike made up 29.5% of all football boot brand searches we track, and Mizuno accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about football boot brands, Nike appeared in all four answers and Mizuno in three. Nike was mentioned before Mizuno in three out of four answers.

Among football boot brands in New Zealand in September 2026

Who do people search for more?

Nike, about 19 searches for every 1 for Mizuno

Nike 72.7K searchesMizuno 3.9K searches

Who does AI mention more?

Nike, mentioned in every answer we collected

Nike in 4 of 4Mizuno in 3 of 4

Who does AI recommend more?

Nike, named ahead of Mizuno in 3 of 4 answers

Nike first in 3Mizuno first in 1

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Top football boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nike appeared in all four answers. Mizuno was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nike was listed before Mizuno in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Mizuno3rd
  4. Puma4th
  5. New Balance5th
  6. Under Armour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Balance1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Under Armour0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about football boot brands

4 answers

  • Asked ChatGPT

    “Which football boot brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best football boot brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike
    5. 5New Balance

  • Asked ChatGPT

    “What's the best football boot brand in New Zealand for match play?”

    1. 1Adidas
    2. 2Nike
    3. 3Puma

  • Searched Google, AI Overview

    “best football boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno
    4. 4Puma

  • Searched Google, AI Overview

    “kids football boots”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mizuno or Nike more popular in search?

This chart shows how often people search Google for Mizuno and Nike by name. Each line represents a brand's share of searches for all six football boot brands we track, month by month, from searches in New Zealand.

Mizuno and Nike among football boot brands in New Zealand, by month

Share of searches by month for Nike, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourMizuno
Oct 202533.1%27%24.4%10.1%3.9%1.4%
Nov 202534.9%28%23.2%9.1%3.8%1.1%
Dec 202536.6%24.7%22.5%11.2%3.8%1.1%
Jan 202636.2%23.9%24.4%9.8%3.9%1.8%
Feb 202634.1%26.3%24.5%9.4%3.6%2%
Mar 202633.1%28.2%23.6%10.2%3%1.9%
Apr 202631.5%27.2%25.5%10.2%3.6%2%
May 202629.7%28%28.1%9.2%3.3%1.8%
Jun 202628.4%25.8%27.8%13.5%3.1%1.4%
Jul 202629.7%27.5%24.6%12.8%3.8%1.6%
Aug 202631.2%26.7%25.6%11.3%3.6%1.5%
Sep 202629.5%27.2%26.7%11.6%3.4%1.6%

How has the Mizuno and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Mizuno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among football boot brands in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
  • Across the 12 months ending September 2026, Nike’s share of searches among football boot brands in New Zealand moved from 33.1% to 29.5%, and its estimated monthly branded searches moved from 74.1K to 72.7K.

How did search popularity change for New Zealand football boot brands in September 2026?

2 changes

  1. In September 2026, Nike lost share of searches among football boot brands in New Zealand, from 31.2% to 29.5%.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Mizuno’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

11 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno putter
  • mizuno waves
  • mizuno wedges

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

How the Brand Demand Index is measured

Other head-to-heads among football boot brands

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