Brandwave

Archies vs Birkenstock:Which is more popular?

In September 2026, Birkenstock had more branded searches than Archies among flip flop brands in New Zealand. Birkenstock had about 45,400 branded searches, while Archies had 110. Birkenstock made up 52.7% of all flip flop brand searches we track, and Archies accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about flip flop brands, Archies appeared in all five answers and Birkenstock in one. Archies was mentioned before Birkenstock in every answer.

Among flip flop brands in New Zealand in September 2026

Who do people search for more?

Birkenstock, about 412 searches for every 1 for Archies

Birkenstock 45.4K searchesArchies 110 searches

Who does AI mention more?

Archies, mentioned in every answer we collected

Archies in 5 of 5Birkenstock in 1 of 5

Who does AI recommend more?

Archies, named ahead of Birkenstock in every answer

Archies first in 4Birkenstock never first

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Top flip flop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Archies appeared in all five answers. Birkenstock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Archies was listed before Birkenstock in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Archies1st
  2. Havaianas2nd
  3. Reef3rd
  4. Birkenstock4th
  5. Crocs–
  6. Teva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Archies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havaianas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flip flop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Archies or Birkenstock more popular in search?

This chart shows how often people search Google for Archies and Birkenstock by name. Each line represents a brand's share of searches for all six flip flop brands we track, month by month, from searches in New Zealand.

Archies and Birkenstock among flip flop brands in New Zealand, by month

Share of searches by month for Birkenstock, Archies. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasReefArchiesTeva
Oct 202554.6%39.6%4.6%1.1%0.06%0.06%
Nov 202558.6%35.5%4.5%1.4%0.05%0.04%
Dec 202558.5%34.6%5.3%1.5%0.06%0.04%
Jan 202659.3%34.8%4.3%1.5%0.07%0.03%
Feb 202654.9%39.6%3.9%1.4%0.04%0.1%
Mar 202655%40.3%3.2%1.4%0.03%0.07%
Apr 202651.7%43.6%3.4%1.2%0.08%0.05%
May 202657%38.3%3.7%0.97%0.03%0.05%
Jun 202656.9%37.6%4.5%0.79%0.05%0.09%
Jul 202655.9%38.6%4.5%0.78%0.08%0.08%
Aug 202653.5%39.8%5.5%1.1%0.06%0.06%
Sep 202652.7%40.4%5.7%1.1%0.13%0.03%

How has the Archies and Birkenstock comparison changed over the last 12 months?

3 findings
  • Birkenstock was ahead of Archies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Archies’ share of searches among flip flop brands in New Zealand moved from 0.06% to 0.13%, and its estimated monthly branded searches moved from 50 to 110.
  • Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand moved from 54.6% to 52.7%, and its estimated monthly branded searches moved from 47.3K to 45.4K.

How did search popularity change for New Zealand flip flop brands in September 2026?

2 changes

  1. In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%.

  2. Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Archies’ and Birkenstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Archies

1 branded search term

  • archies thongs

Birkenstock

12 branded search terms

  • birkenstock
  • birkenstock boston
  • birkenstock boston clog
  • birkenstock clogs
  • birkenstock eva
  • birkenstock loafers
  • birkenstock mayari
  • birkenstock mocha
  • birkenstock sale
  • birkenstock sandale
  • birkenstock shoes
  • milano birkenstock

How the Brand Demand Index is measured

Other head-to-heads among flip flop brands

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