Firewall brands in New Zealand:Which are most popular?
In September 2026, Wordfence was the most searched firewall brand in New Zealand, accounting for 34.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, AWS WAF was mentioned most often, in four of the five answers. Wordfence was recommended most often, coming first in one out of three responses that gave a list.
WordfenceShare of searches 34.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
SucuriShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AWS WAFShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MalCareShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top firewall brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned most often, in four of the five answers. Wordfence was recommended most often, coming first in one out of three answers that gave a list. Sucuri and AWS WAF tied for second. MalCare, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about firewall brands
5 answers
Asked ChatGPT
“Which website firewall should I use in New Zealand?”
Asked ChatGPT
“What are the best website firewall tools in New Zealand?”
Asked ChatGPT
“What's the best website firewall in New Zealand for website security?”
Searched Google, AI Overview
“web application firewall”
Searched Google, AI Overview
“website security tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which firewall brands do people search for most?
This chart shows how often people search Google for each firewall brand by name. Each line represents a brand's share of searches for all four firewall brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wordfence, Sucuri, AWS WAF, MalCare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wordfence | Sucuri | AWS WAF | MalCare |
|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 25.6% | 9.3% |
| Nov 2025 | 33.3% | 33.3% | 24.4% | 8.9% |
| Dec 2025 | 29.7% | 48.6% | 18.9% | 2.7% |
| Jan 2026 | 38.9% | 38.9% | 19.4% | 2.8% |
| Feb 2026 | 37.8% | 35.1% | 24.3% | 2.7% |
| Mar 2026 | 39.5% | 34.9% | 20.9% | 4.7% |
| Apr 2026 | 35.9% | 35.9% | 23.1% | 5.1% |
| May 2026 | 27.5% | 51% | 17.6% | 3.9% |
| Jun 2026 | 22.8% | 52.6% | 19.3% | 5.3% |
| Jul 2026 | 29.5% | 43.2% | 20.5% | 6.8% |
| Aug 2026 | 35.4% | 41.7% | 18.8% | 4.2% |
| Sep 2026 | 34.1% | 31.8% | 25% | 9.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.1% | 150 | -11.8% | -1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.8% | 140 | -30% | -9.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 110 | +22.2% | +6.3 points | |
| 4, held 4th | 9.1% | 40 | +100% | +4.9 points |
34.1%
Moved from 2nd to 1st. 150 estimated branded searches, -11.8% vs prior month. Share -1.3 points.
2.
Sucuri31.8%
Moved from 1st to 2nd. 140 estimated branded searches, -30% vs prior month. Share -9.8 points.
3.
AWS WAF25%
Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +6.3 points.
4.
MalCare9.1%
Held 4th. 40 estimated branded searches, +100% vs prior month. Share +4.9 points.
Which brand is most popular in search among firewall brands in New Zealand?
4 brands
In September 2026, Wordfence was the most searched among firewall brands in New Zealand, with an estimated 150 branded searches, 34.1% of all searches for the four we track. Sucuri is in 2nd place, 2.3 percentage points behind at 31.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Wordfence | 32.6% → 34.1% | 39.5%Mar 2026 | 22.8%Jun 2026 | 2nd → 1st |
| Sucuri | 32.6% → 31.8% | 52.6%Jun 2026 | 31.8%Sep 2026 | 1st → 2nd |
| AWS WAF | 25.6% → 25% | 25.6%Oct 2025 | 17.6%May 2026 | 3rd |
| MalCare | 9.3% → 9.1% | 9.3%Oct 2025 | 2.7%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Wordfence’s share of searches among firewall brands in New Zealand increased from 32.6% to 34.1%.
- Across the 12 months ending September 2026, Sucuri’s share of searches among firewall brands in New Zealand decreased from 32.6% to 31.8%.
- Across the 12 months ending September 2026, AWS WAF’s share of searches among firewall brands in New Zealand decreased from 25.6% to 25%.
- Across the 12 months ending September 2026, Wordfence’s share of searches among firewall brands in New Zealand peaked at 39.5% in March 2026 and was lowest at 22.8% in June 2026.
- Across the 12 months ending September 2026, Sucuri’s share of searches among firewall brands in New Zealand peaked at 52.6% in June 2026 and was lowest at 31.8% in September 2026.
- Across the 12 months ending September 2026, AWS WAF’s share of searches among firewall brands in New Zealand peaked at 25.6% in October 2025 and was lowest at 17.6% in May 2026.
- Across the 12 months ending September 2026, MalCare’s share of searches among firewall brands in New Zealand peaked at 9.3% in October 2025 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Wordfence rose from 2nd to 1st among firewall brands in New Zealand.
- Across the 12 months ending September 2026, Sucuri fell from 1st to 2nd among firewall brands in New Zealand.
- Across the 12 months ending September 2026, MalCare held steady: its share of searches among firewall brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand firewall brands in September 2026?
4 changes
In September 2026, AWS WAF gained share of searches among firewall brands in New Zealand, from 18.8% to 25%.
In September 2026, MalCare gained share of searches among firewall brands in New Zealand, from 4.2% to 9.1%.
In September 2026, Sucuri lost share of searches among firewall brands in New Zealand, from 41.7% to 31.8%.
In September 2026, Wordfence lost share of searches among firewall brands in New Zealand, from 35.4% to 34.1%.
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