Solo Stove vs Wizard Fire Pits:Which is more popular?
In September 2026, Wizard Fire Pits had more branded searches than Solo Stove among fire pit brands in New Zealand. Wizard Fire Pits had about 1,900 branded searches, while Solo Stove had 70. Wizard Fire Pits made up 91.8% of all fire pit brand searches we track, and Solo Stove accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fire pit brands, Wizard Fire Pits appeared in all four answers and Solo Stove in one.
Who do people search for more?
Wizard Fire Pits, about 27 searches for every 1 for Solo Stove
Who does AI mention more?
Wizard Fire Pits, mentioned in every answer we collected
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Top fire pit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared in all four answers. Solo Stove was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wizard Fire Pits4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Solo Stove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BioLite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pit brands
4 answers
Asked ChatGPT
“Which fire pit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire pit brands in New Zealand?”
Asked ChatGPT
“What's the best fire pit brand in New Zealand for outdoor entertaining?”
Searched Google, AI Overview
“fire pits nz”
Searched Google, AI Overview
“portable fire pit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Solo Stove or Wizard Fire Pits more popular in search?
This chart shows how often people search Google for Solo Stove and Wizard Fire Pits by name. Each line represents a brand's share of searches for all three fire pit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wizard Fire Pits, Solo Stove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wizard Fire Pits | BioLite | Solo Stove |
|---|---|---|---|
| Oct 2025 | 90.5% | 4.8% | 4.8% |
| Nov 2025 | 93.5% | 3.9% | 2.6% |
| Dec 2025 | 93% | 3.1% | 3.9% |
| Jan 2026 | 84.4% | 7.8% | 7.8% |
| Feb 2026 | 85.4% | 9.7% | 4.9% |
| Mar 2026 | 80.6% | 9.7% | 9.7% |
| Apr 2026 | 86.1% | 7.9% | 6% |
| May 2026 | 86.5% | 8.1% | 5.4% |
| Jun 2026 | 89.9% | 5.6% | 4.5% |
| Jul 2026 | 90.9% | 4.8% | 4.3% |
| Aug 2026 | 92.7% | 3.9% | 3.5% |
| Sep 2026 | 91.8% | 4.8% | 3.4% |
How has the Solo Stove and Wizard Fire Pits comparison changed over the last 12 months?
3 findings
- Wizard Fire Pits was ahead of Solo Stove in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand moved from 4.8% to 3.4%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand moved from 90.5% to 91.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand fire pit brands in September 2026?
2 changes
In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Solo Stove’s and Wizard Fire Pits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Solo Stove
2 branded search terms
- solo stove
- solo stove pi
Wizard Fire Pits
1 branded search term
- wizard fire pits
Other head-to-heads among fire pit brands
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