BioLite vs Wizard Fire Pits:Which is more popular?
In September 2026, Wizard Fire Pits had more branded searches than BioLite among fire pit brands in New Zealand. Wizard Fire Pits had about 1,900 branded searches, while BioLite had 100. Wizard Fire Pits made up 91.8% of all fire pit brand searches we track, and BioLite accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about fire pit brands, Wizard Fire Pits appeared in all four answers and BioLite in none.
Who do people search for more?
Wizard Fire Pits, about 19 searches for every 1 for BioLite
Who does AI mention more?
Wizard Fire Pits, mentioned in every answer we collected
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Top fire pit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared in all four answers. BioLite did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wizard Fire Pits4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Solo Stove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BioLite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pit brands
4 answers
Asked ChatGPT
“Which fire pit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire pit brands in New Zealand?”
Asked ChatGPT
“What's the best fire pit brand in New Zealand for outdoor entertaining?”
Searched Google, AI Overview
“fire pits nz”
Searched Google, AI Overview
“portable fire pit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BioLite or Wizard Fire Pits more popular in search?
This chart shows how often people search Google for BioLite and Wizard Fire Pits by name. Each line represents a brand's share of searches for all three fire pit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wizard Fire Pits, BioLite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wizard Fire Pits | BioLite | Solo Stove |
|---|---|---|---|
| Oct 2025 | 90.5% | 4.8% | 4.8% |
| Nov 2025 | 93.5% | 3.9% | 2.6% |
| Dec 2025 | 93% | 3.1% | 3.9% |
| Jan 2026 | 84.4% | 7.8% | 7.8% |
| Feb 2026 | 85.4% | 9.7% | 4.9% |
| Mar 2026 | 80.6% | 9.7% | 9.7% |
| Apr 2026 | 86.1% | 7.9% | 6% |
| May 2026 | 86.5% | 8.1% | 5.4% |
| Jun 2026 | 89.9% | 5.6% | 4.5% |
| Jul 2026 | 90.9% | 4.8% | 4.3% |
| Aug 2026 | 92.7% | 3.9% | 3.5% |
| Sep 2026 | 91.8% | 4.8% | 3.4% |
How has the BioLite and Wizard Fire Pits comparison changed over the last 12 months?
3 findings
- Wizard Fire Pits was ahead of BioLite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 100.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand moved from 90.5% to 91.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand fire pit brands in September 2026?
2 changes
In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BioLite’s and Wizard Fire Pits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BioLite
2 branded search terms
- biolite
- biolite fire pit
Wizard Fire Pits
1 branded search term
- wizard fire pits
Other head-to-heads among fire pit brands
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