Fire pit brands in New Zealand:Which are most popular?
In September 2026, Wizard Fire Pits was the most searched fire pit brand in New Zealand, accounting for 91.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Wizard Fire Pits showed up in every answer.
Wizard Fire PitsShare of searches 91.8%Mentioned in 4 of 4 AI answers
BioLiteShare of searches 4.8%Mentioned in 0 of 4 AI answers
Solo StoveShare of searches 3.4%Mentioned in 1 of 4 AI answers
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Top fire pit brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared every time. BioLite, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wizard Fire Pits4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Solo Stove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BioLite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pit brands
4 answers
Asked ChatGPT
“Which fire pit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire pit brands in New Zealand?”
Asked ChatGPT
“What's the best fire pit brand in New Zealand for outdoor entertaining?”
Searched Google, AI Overview
“fire pits nz”
Searched Google, AI Overview
“portable fire pit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire pit brands do people search for most?
This chart shows how often people search Google for each fire pit brand by name. Each line represents a brand's share of searches for all three fire pit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wizard Fire Pits, BioLite, Solo Stove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wizard Fire Pits | BioLite | Solo Stove |
|---|---|---|---|
| Oct 2025 | 90.5% | 4.8% | 4.8% |
| Nov 2025 | 93.5% | 3.9% | 2.6% |
| Dec 2025 | 93% | 3.1% | 3.9% |
| Jan 2026 | 84.4% | 7.8% | 7.8% |
| Feb 2026 | 85.4% | 9.7% | 4.9% |
| Mar 2026 | 80.6% | 9.7% | 9.7% |
| Apr 2026 | 86.1% | 7.9% | 6% |
| May 2026 | 86.5% | 8.1% | 5.4% |
| Jun 2026 | 89.9% | 5.6% | 4.5% |
| Jul 2026 | 90.9% | 4.8% | 4.3% |
| Aug 2026 | 92.7% | 3.9% | 3.5% |
| Sep 2026 | 91.8% | 4.8% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.8% | 1.9K | -20.8% | -0.9 points | |
| 2, held 2nd | 4.8% | 100 | 0% | +1 points | |
| 3, held 3rd | 3.4% | 70 | -22.2% | -0.1 points |
91.8%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.9 points.
2.
BioLite4.8%
Held 2nd. 100 estimated branded searches, 0% vs prior month. Share +1 points.
3.4%
Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among fire pit brands in New Zealand?
3 brands
In September 2026, Wizard Fire Pits was the most searched among fire pit brands in New Zealand, with an estimated 1.9K branded searches, 91.8% of all searches for the three we track. BioLite is in 2nd place, 87 percentage points behind at 4.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Wizard Fire Pits | 90.5% → 91.8% | 93.5%Nov 2025 | 80.6%Mar 2026 | 1st |
| BioLite | 4.8% | 9.7%Feb 2026 | 3.1%Dec 2025 | 2nd |
| Solo Stove | 4.8% → 3.4% | 9.7%Mar 2026 | 2.6%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand increased from 90.5% to 91.8%.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand decreased from 4.8% to 3.4%.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand peaked at 93.5% in November 2025 and was lowest at 80.6% in March 2026.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand peaked at 9.7% in March 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, BioLite held steady: its share of searches among fire pit brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand fire pit brands in September 2026?
3 changes
In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
Compare popularity between leading brands
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