How popular isWizard Fire Pits?
In September 2026, people searched for Wizard Fire Pits by name about 1,900 times in New Zealand, about the same as the previous year. These searches made up 91.8% of all New Zealand fire pit brand searches, placing Wizard Fire Pits first out of three brands. When we asked both ChatGPT and Google AI Overviews about fire pit brands, Wizard Fire Pits appeared in all answers.
Wizard Fire Pits is the most searched of 3 competitors.
Wizard Fire PitsShare of searches 91.8%Mentioned in 4 of 4 AI answers
BioLiteShare of searches 4.8%Mentioned in 0 of 4 AI answers
Solo StoveShare of searches 3.4%Mentioned in 1 of 4 AI answers
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Top fire pit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared in all four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wizard Fire Pits4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Solo Stove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BioLite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pit brands
4 answers
Asked ChatGPT
“Which fire pit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire pit brands in New Zealand?”
Asked ChatGPT
“What's the best fire pit brand in New Zealand for outdoor entertaining?”
Searched Google, AI Overview
“fire pits nz”
Searched Google, AI Overview
“portable fire pit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fire pit brands compete with Wizard Fire Pits?
Share of searches by month for Wizard Fire Pits, BioLite, Solo Stove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wizard Fire Pits | BioLite | Solo Stove |
|---|---|---|---|
| Oct 2025 | 90.5% | 4.8% | 4.8% |
| Nov 2025 | 93.5% | 3.9% | 2.6% |
| Dec 2025 | 93% | 3.1% | 3.9% |
| Jan 2026 | 84.4% | 7.8% | 7.8% |
| Feb 2026 | 85.4% | 9.7% | 4.9% |
| Mar 2026 | 80.6% | 9.7% | 9.7% |
| Apr 2026 | 86.1% | 7.9% | 6% |
| May 2026 | 86.5% | 8.1% | 5.4% |
| Jun 2026 | 89.9% | 5.6% | 4.5% |
| Jul 2026 | 90.9% | 4.8% | 4.3% |
| Aug 2026 | 92.7% | 3.9% | 3.5% |
| Sep 2026 | 91.8% | 4.8% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.8% | 1.9K | -20.8% | -0.9 points | |
| 2, held 2nd | 4.8% | 100 | 0% | +1 points | |
| 3, held 3rd | 3.4% | 70 | -22.2% | -0.1 points |
91.8%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.9 points.
2.
BioLite4.8%
Held 2nd. 100 estimated branded searches, 0% vs prior month. Share +1 points.
3.4%
Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Compare popularity between Wizard Fire Pits and its closest rivals
Every comparison with Wizard Fire Pits
2 comparisons
How has branded search demand for Wizard Fire Pits changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wizard Fire Pits in New Zealand held steady at 1.9K.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand increased from 90.5% to 91.8%.
- Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand peaked at 93.5% in November 2025 and was lowest at 80.6% in March 2026.
How did search popularity change for New Zealand fire pit brands in September 2026?
3 changes
In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
How are Wizard Fire Pits’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wizard Fire Pits’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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