BioLite vs Solo Stove:Which is more popular?
In September 2026, BioLite had more branded searches than Solo Stove among fire pit brands in New Zealand. BioLite had about 100 branded searches, while Solo Stove had 70. BioLite made up 4.8% of all fire pit brand searches we track, and Solo Stove accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fire pit brands, Solo Stove appeared in one of the four answers and BioLite in none.
Who do people search for more?
BioLite, about 43% more searches than Solo Stove
Who does AI mention more?
Solo Stove, mentioned in 1 of 4 answers, BioLite in 0
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Top fire pit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Solo Stove was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. BioLite did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wizard Fire Pits4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Solo Stove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BioLite0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fire pit brands
4 answers
Asked ChatGPT
“Which fire pit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire pit brands in New Zealand?”
Asked ChatGPT
“What's the best fire pit brand in New Zealand for outdoor entertaining?”
Searched Google, AI Overview
“fire pits nz”
Searched Google, AI Overview
“portable fire pit”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BioLite or Solo Stove more popular in search?
This chart shows how often people search Google for BioLite and Solo Stove by name. Each line represents a brand's share of searches for all three fire pit brands we track, month by month, from searches in New Zealand.
Share of searches by month for BioLite, Solo Stove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wizard Fire Pits | BioLite | Solo Stove |
|---|---|---|---|
| Oct 2025 | 90.5% | 4.8% | 4.8% |
| Nov 2025 | 93.5% | 3.9% | 2.6% |
| Dec 2025 | 93% | 3.1% | 3.9% |
| Jan 2026 | 84.4% | 7.8% | 7.8% |
| Feb 2026 | 85.4% | 9.7% | 4.9% |
| Mar 2026 | 80.6% | 9.7% | 9.7% |
| Apr 2026 | 86.1% | 7.9% | 6% |
| May 2026 | 86.5% | 8.1% | 5.4% |
| Jun 2026 | 89.9% | 5.6% | 4.5% |
| Jul 2026 | 90.9% | 4.8% | 4.3% |
| Aug 2026 | 92.7% | 3.9% | 3.5% |
| Sep 2026 | 91.8% | 4.8% | 3.4% |
How has the BioLite and Solo Stove comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Solo Stove took it in December 2025, BioLite took it in February 2026.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 100.
- Across the 12 months ending September 2026, Solo Stove’s share of searches among fire pit brands in New Zealand moved from 4.8% to 3.4%, and its estimated monthly branded searches moved from 100 to 70.
How did search popularity change for New Zealand fire pit brands in September 2026?
2 changes
In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BioLite’s and Solo Stove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BioLite
2 branded search terms
- biolite
- biolite fire pit
Solo Stove
2 branded search terms
- solo stove
- solo stove pi
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