Brandwave

Chipmunks vs Holey Moley:Which is more popular?

In September 2026, Holey Moley had more branded searches than Chipmunks among family entertainment venues in New Zealand. Holey Moley had about 6,640 branded searches, while Chipmunks had 650. Holey Moley made up 50.8% of all family entertainment venue searches we track, and Chipmunks accounted for 5%. When we asked ChatGPT and Google AI Overviews about family entertainment venues, Chipmunks appeared in all three answers and Holey Moley in none.

Among family entertainment venues in New Zealand in September 2026

Who do people search for more?

Holey Moley, about 10 searches for every 1 for Chipmunks

Holey Moley 6.6K searchesChipmunks 650 searches

Who does AI mention more?

Chipmunks, mentioned in every answer we collected

Chipmunks in 3 of 3Holey Moley in 0 of 3

Who does AI recommend more?

Chipmunks, the only one of the two named

Chipmunks first in 3Holey Moley never named

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Top family entertainment venues in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chipmunks appeared in all three answers. Holey Moley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Chipmunks2nd
  3. Zone Bowling3rd
  4. Holey Moley–
  5. Flip Out–
  6. Lollipops Playland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Chipmunks3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone3 of 3Named in 3 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Flip Out0 of 3Named in 0 of 3 ChatGPT answers
  • Lollipops Playland0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment venues

3 answers

  • Asked ChatGPT

    “Which family entertainment venue chain should I go to in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What are the best family entertainment venue chains in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What's the best family entertainment venue chain in New Zealand for kids birthday fun?”

    1. 1Chipmunks
    2. 2Timezone
    3. 3Zone Bowling

  • Searched Google, AI Overview

    “trampoline park nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “family fun centre”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chipmunks or Holey Moley more popular in search?

This chart shows how often people search Google for Chipmunks and Holey Moley by name. Each line represents a brand's share of searches for all six family entertainment venues we track, month by month, from searches in New Zealand.

Chipmunks and Holey Moley among family entertainment venues in New Zealand, by month

Share of searches by month for Holey Moley, Chipmunks. The figures are in the table below the chart.

View monthly share of searches table
MonthHoley MoleyZone BowlingFlip OutLollipops PlaylandChipmunksTimezone
Oct 202544.7%29.7%10.7%5.9%5.7%3.3%
Nov 202551%27.3%8.3%5.5%4.6%3.3%
Dec 202548.7%25.9%11.6%6.4%4.7%2.5%
Jan 202639.6%32%13.8%6.4%5%3.1%
Feb 202641.9%27.9%11.6%6.9%7.4%4.3%
Mar 202639%31.1%10.7%6.3%8.6%4.3%
Apr 202640.1%32.4%11.8%6.5%5.9%3.5%
May 202638.5%31.3%8.7%7.6%9%4.9%
Jun 202646.9%24.9%8.6%7.6%7.8%4.2%
Jul 202645.8%30.3%9%6.1%5.9%3%
Aug 202645.1%29.8%7.3%6%7.5%4.4%
Sep 202650.8%27.5%7.7%5.5%5%3.5%

How has the Chipmunks and Holey Moley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand family entertainment venues in September 2026?

2 changes

  1. In September 2026, Holey Moley gained share of searches among family entertainment venues in New Zealand, from 45.1% to 50.8%.

  2. In September 2026, Chipmunks lost share of searches among family entertainment venues in New Zealand, from 7.5% to 5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Chipmunks’ and Holey Moley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chipmunks

2 branded search terms

  • chipmunks birthday party
  • chipmunks playland

Holey Moley

3 branded search terms

  • holey moley
  • holey moley hours
  • holeymoley

How the Brand Demand Index is measured

Other head-to-heads among family entertainment venues

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