Brandwave

How popular isChipmunks?

In September 2026, people searched for Chipmunks by name about 650 times in New Zealand, a 5.8% decrease from the previous year. These searches made up 5% of all New Zealand family entertainment venue searches, placing Chipmunks fifth out of six venues. When we asked both ChatGPT and Google AI Overviews about family entertainment venues, Chipmunks appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Chipmunks is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Holey MoleyShare of searches 50.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Zone BowlingShare of searches 27.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Flip OutShare of searches 7.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Lollipops PlaylandShare of searches 5.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. ChipmunksShare of searches 5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top family entertainment venues in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chipmunks appeared in all three answers. Chipmunks is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Chipmunks2nd
  3. Zone Bowling3rd
  4. Holey Moley–
  5. Flip Out–
  6. Lollipops Playland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Chipmunks3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone3 of 3Named in 3 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Flip Out0 of 3Named in 0 of 3 ChatGPT answers
  • Lollipops Playland0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment venues

3 answers

  • Asked ChatGPT

    “Which family entertainment venue chain should I go to in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What are the best family entertainment venue chains in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What's the best family entertainment venue chain in New Zealand for kids birthday fun?”

    1. 1Chipmunks
    2. 2Timezone
    3. 3Zone Bowling

  • Searched Google, AI Overview

    “trampoline park nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “family fun centre”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which family entertainment venues compete with Chipmunks?

Chipmunks against family entertainment venues in New Zealand, by month

Share of searches by month for Holey Moley, Zone Bowling, Flip Out, Lollipops Playland, Chipmunks, Timezone. The figures are in the table below the chart.

View monthly share of searches table
MonthHoley MoleyZone BowlingFlip OutLollipops PlaylandChipmunksTimezone
Oct 202544.7%29.7%10.7%5.9%5.7%3.3%
Nov 202551%27.3%8.3%5.5%4.6%3.3%
Dec 202548.7%25.9%11.6%6.4%4.7%2.5%
Jan 202639.6%32%13.8%6.4%5%3.1%
Feb 202641.9%27.9%11.6%6.9%7.4%4.3%
Mar 202639%31.1%10.7%6.3%8.6%4.3%
Apr 202640.1%32.4%11.8%6.5%5.9%3.5%
May 202638.5%31.3%8.7%7.6%9%4.9%
Jun 202646.9%24.9%8.6%7.6%7.8%4.2%
Jul 202645.8%30.3%9%6.1%5.9%3%
Aug 202645.1%29.8%7.3%6%7.5%4.4%
Sep 202650.8%27.5%7.7%5.5%5%3.5%

  1. 1.Holey Moley

    50.8%

    Held 1st. 6.6K estimated branded searches, +21.8% vs prior month. Share +5.7 points.

  2. 2.Zone Bowling

    27.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Flip Out

    7.7%

    Moved from 4th to 3rd. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  4. 4.Lollipops Playland

    5.5%

    Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Chipmunks

    5%

    Moved from 3rd to 5th. 650 estimated branded searches, -28.6% vs prior month. Share -2.6 points.

  6. 6.Timezone

    3.5%

    Held 6th. 460 estimated branded searches, -13.2% vs prior month. Share -0.9 points.

Compare popularity between Chipmunks and its closest rivals

Every comparison with Chipmunks

5 comparisons

How has branded search demand for Chipmunks changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chipmunks in New Zealand fell from 690 to 650.
  • Across the 12 months ending September 2026, Chipmunks’ share of searches among family entertainment venues in New Zealand decreased from 5.7% to 5%.
  • Across the 12 months ending September 2026, Chipmunks’ share of searches among family entertainment venues in New Zealand peaked at 9% in May 2026 and was lowest at 4.6% in November 2025.

How did search popularity change for New Zealand family entertainment venues in September 2026?

6 changes

  1. In September 2026, Holey Moley gained share of searches among family entertainment venues in New Zealand, from 45.1% to 50.8%.

  2. In September 2026, Chipmunks lost share of searches among family entertainment venues in New Zealand, from 7.5% to 5%.

  3. In September 2026, Zone Bowling lost share of searches among family entertainment venues in New Zealand, from 29.8% to 27.5%.

  4. In September 2026, Timezone lost share of searches among family entertainment venues in New Zealand, from 4.4% to 3.5%.

  5. Lollipops Playland’s share of searches among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in September 2026.

  6. In September 2026, Flip Out rose from 4th to 3rd among family entertainment venues in New Zealand.

How are Chipmunks’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chipmunks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chipmunks birthday party
  • chipmunks playland

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How the Brand Demand Index is measured

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