Brandwave

How popular isHoley Moley?

In September 2026, people searched for Holey Moley by name about 6,640 times in New Zealand, a 22.3% increase from the previous year. These searches made up 50.8% of all New Zealand family entertainment venue searches, placing Holey Moley first out of six venues. When we asked both ChatGPT and Google AI Overviews about family entertainment venues, Holey Moley did not appear in any of the answers.

Search and AI answers in September 2026

Holey Moley is the most searched of 6 competitors and not listed in any AI answer.

  1. Holey MoleyShare of searches 50.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Zone BowlingShare of searches 27.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Flip OutShare of searches 7.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Lollipops PlaylandShare of searches 5.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. ChipmunksShare of searches 5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+1 more

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Top family entertainment venues in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holey Moley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Chipmunks2nd
  3. Zone Bowling3rd
  4. Holey Moley–
  5. Flip Out–
  6. Lollipops Playland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Chipmunks3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone3 of 3Named in 3 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Flip Out0 of 3Named in 0 of 3 ChatGPT answers
  • Lollipops Playland0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment venues

3 answers

  • Asked ChatGPT

    “Which family entertainment venue chain should I go to in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What are the best family entertainment venue chains in New Zealand?”

    1. 1Timezone
    2. 2Chipmunks
    3. 3Zone Bowling

  • Asked ChatGPT

    “What's the best family entertainment venue chain in New Zealand for kids birthday fun?”

    1. 1Chipmunks
    2. 2Timezone
    3. 3Zone Bowling

  • Searched Google, AI Overview

    “trampoline park nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “family fun centre”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which family entertainment venues compete with Holey Moley?

Holey Moley against family entertainment venues in New Zealand, by month

Share of searches by month for Holey Moley, Zone Bowling, Flip Out, Lollipops Playland, Chipmunks, Timezone. The figures are in the table below the chart.

View monthly share of searches table
MonthHoley MoleyZone BowlingFlip OutLollipops PlaylandChipmunksTimezone
Oct 202544.7%29.7%10.7%5.9%5.7%3.3%
Nov 202551%27.3%8.3%5.5%4.6%3.3%
Dec 202548.7%25.9%11.6%6.4%4.7%2.5%
Jan 202639.6%32%13.8%6.4%5%3.1%
Feb 202641.9%27.9%11.6%6.9%7.4%4.3%
Mar 202639%31.1%10.7%6.3%8.6%4.3%
Apr 202640.1%32.4%11.8%6.5%5.9%3.5%
May 202638.5%31.3%8.7%7.6%9%4.9%
Jun 202646.9%24.9%8.6%7.6%7.8%4.2%
Jul 202645.8%30.3%9%6.1%5.9%3%
Aug 202645.1%29.8%7.3%6%7.5%4.4%
Sep 202650.8%27.5%7.7%5.5%5%3.5%

  1. 1.Holey Moley

    50.8%

    Held 1st. 6.6K estimated branded searches, +21.8% vs prior month. Share +5.7 points.

  2. 2.Zone Bowling

    27.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Flip Out

    7.7%

    Moved from 4th to 3rd. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  4. 4.Lollipops Playland

    5.5%

    Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Chipmunks

    5%

    Moved from 3rd to 5th. 650 estimated branded searches, -28.6% vs prior month. Share -2.6 points.

  6. 6.Timezone

    3.5%

    Held 6th. 460 estimated branded searches, -13.2% vs prior month. Share -0.9 points.

Compare popularity between Holey Moley and its closest rivals

Every comparison with Holey Moley

5 comparisons

How has branded search demand for Holey Moley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holey Moley in New Zealand rose from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Holey Moley’s share of searches among family entertainment venues in New Zealand increased from 44.7% to 50.8%.
  • Across the 12 months ending September 2026, Holey Moley’s share of searches among family entertainment venues in New Zealand peaked at 51% in November 2025 and was lowest at 38.5% in May 2026.

How did search popularity change for New Zealand family entertainment venues in September 2026?

6 changes

  1. In September 2026, Holey Moley gained share of searches among family entertainment venues in New Zealand, from 45.1% to 50.8%.

  2. In September 2026, Chipmunks lost share of searches among family entertainment venues in New Zealand, from 7.5% to 5%.

  3. In September 2026, Zone Bowling lost share of searches among family entertainment venues in New Zealand, from 29.8% to 27.5%.

  4. In September 2026, Timezone lost share of searches among family entertainment venues in New Zealand, from 4.4% to 3.5%.

  5. Lollipops Playland’s share of searches among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in September 2026.

  6. In September 2026, Flip Out rose from 4th to 3rd among family entertainment venues in New Zealand.

How are Holey Moley’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Holey Moley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • holey moley
  • holey moley hours
  • holeymoley

Do you work for Holey Moley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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