Holey Moley vs Lollipops Playland:Which is more popular by branded search in New Zealand?
In August 2026, Holey Moley had more branded searches than Lollipops Playland among family entertainment venues in New Zealand. Holey Moley was estimated to have 6K branded searches compared to Lollipops Playland’s 790, and held a 34.1% Share of Search versus Lollipops Playland’s 4.5%.
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Which is more popular in search, Holey Moley or Lollipops Playland?
Compare the trampoline parks, arcades and play centres New Zealand families visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holey Moley, Lollipops Playland. The figures are in the table below the chart.
View monthly share of search table
| Month | Holey Moley | Timezone | Chipmunks | Flip Out | Lollipops Playland |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 36.4% | 18.4% | 8% | 4.5% |
| Nov 2025 | 39.3% | 35.8% | 13.9% | 6.5% | 4.6% |
| Dec 2025 | 35.4% | 34.5% | 16.9% | 8.6% | 4.7% |
| Jan 2026 | 27.8% | 38.4% | 19.3% | 9.9% | 4.5% |
| Feb 2026 | 28.2% | 38.3% | 20.5% | 8.2% | 4.8% |
| Mar 2026 | 28.4% | 37.4% | 21.7% | 8% | 4.5% |
| Apr 2026 | 29.6% | 33.5% | 23% | 9% | 4.9% |
| May 2026 | 29.2% | 32.9% | 25.5% | 6.7% | 5.7% |
| Jun 2026 | 35% | 31.8% | 21% | 6.5% | 5.6% |
| Jul 2026 | 34.6% | 29.8% | 22.6% | 8.4% | 4.6% |
| Aug 2026 | 34.1% | 31.7% | 23.9% | 5.8% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Holey Moley and Lollipops Playland comparison changed over the last 12 months?
3 findings
- Holey Moley was ahead of Lollipops Playland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand moved from 32.6% to 34.1%, and its estimated monthly branded searches moved from 5.7K to 6K.
- Across the 11 months ending August 2026, Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 800 to 790.
How did search popularity change for New Zealand family entertainment venues in August 2026?
2 changes
In August 2026, Holey Moley lost estimated Share of Search among family entertainment venues in New Zealand, from 34.6% to 34.1%.
Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Holey Moley’s and Lollipops Playland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holey Moley
11 branded search terms
- holey moley
- holey moley birthday party
- holey moley deals
- holey moley hours
- holey moley near me
- holey moley new zealand
- holey moley online
- holey moley prices
- holeymoley
- holeymoley near me
- holeymoley nz
Lollipops Playland
5 branded search terms
- lollipops play
- lollipops playland & cafe
- lollipops playland birthday party
- lollipops playland near me
- lollipops playland prices
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.