Brandwave

How popular isHoley Moley in search?

In August 2026, there were an estimated 6K branded searches for Holey Moley in New Zealand which held steady over the last 11 months. Holey Moley holds 34.1% estimated Share of Search among New Zealand family entertainment venues and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Holey Moley34.1%
  2. Timezone31.7%
  3. Chipmunks23.9%
  4. Flip Out5.8%
  5. Lollipops Playland4.5%
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Which family entertainment venues compete with Holey Moley?

Holey Moley against family entertainment venues in New Zealand, by month

Share of Search by month for Holey Moley, Timezone, Chipmunks, Flip Out, Lollipops Playland. The figures are in the table below the chart.

View monthly share of search table
MonthHoley MoleyTimezoneChipmunksFlip OutLollipops Playland
Oct 202532.6%36.4%18.4%8%4.5%
Nov 202539.3%35.8%13.9%6.5%4.6%
Dec 202535.4%34.5%16.9%8.6%4.7%
Jan 202627.8%38.4%19.3%9.9%4.5%
Feb 202628.2%38.3%20.5%8.2%4.8%
Mar 202628.4%37.4%21.7%8%4.5%
Apr 202629.6%33.5%23%9%4.9%
May 202629.2%32.9%25.5%6.7%5.7%
Jun 202635%31.8%21%6.5%5.6%
Jul 202634.6%29.8%22.6%8.4%4.6%
Aug 202634.1%31.7%23.9%5.8%4.5%
Sep 2026—————

  1. 1.Holey Moley

    34.1%

    held 1st · 6K estimated branded searches · -17.8% vs prior month · -0.5 points

  2. 2.Timezone

    31.7%

    held 2nd · 5.5K estimated branded searches · -11.4% vs prior month · +1.8 points

  3. 3.Chipmunks

    23.9%

    held 3rd · 4.2K estimated branded searches · -11.6% vs prior month · +1.3 points

  4. 4.Flip Out

    5.8%

    held 4th · 1K estimated branded searches · -42% vs prior month · -2.6 points

  5. 5.Lollipops Playland

    4.5%

    held 5th · 790 estimated branded searches · -17.7% vs prior month · -0.1 points

Compare search popularity between Holey Moley and its closest rivals

How has branded search demand for Holey Moley changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Holey Moley in New Zealand held steady, from 5.7K to 6K.
  • Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand increased from 32.6% to 34.1%.
  • Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand peaked at 39.3% in November 2025 and was lowest at 27.8% in January 2026.
  • Across the 11 months ending August 2026, Holey Moley rose from 2nd to 1st among family entertainment venues in New Zealand.

How did search popularity change for New Zealand family entertainment venues in August 2026?

  1. In August 2026, Timezone gained estimated Share of Search among family entertainment venues in New Zealand, from 29.8% to 31.7%.

  2. In August 2026, Chipmunks gained estimated Share of Search among family entertainment venues in New Zealand, from 22.6% to 23.9%.

  3. In August 2026, Flip Out lost estimated Share of Search among family entertainment venues in New Zealand, from 8.4% to 5.8%.

  4. In August 2026, Holey Moley lost estimated Share of Search among family entertainment venues in New Zealand, from 34.6% to 34.1%.

  5. Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.5% in August 2026.

How is Holey Moley measured?

Brandwave collects information about searches that people make online using Holey Moley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • holey moley
  • holey moley birthday party
  • holey moley deals
  • holey moley hours
  • holey moley near me
  • holey moley new zealand
  • holey moley online
  • holey moley prices
  • holeymoley
  • holeymoley near me
  • holeymoley nz

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How the Brand Demand Index is measured

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