Electrical wholesalers in New Zealand:Which brands are most popular in search?
In August 2026, JA Russell was the most searched among electrical wholesalers in New Zealand, with an estimated 20.6K branded searches and 61.6% estimated Share of Search within this set.
JA Russell61.6%
Ideal Electrical27.9%
Corys10.5%
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Share of SearchLeaderboard
Compare the electrical wholesalers New Zealand electricians buy supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JA Russell, Ideal Electrical, Corys. The figures are in the table below the chart.
View monthly share of search table
| Month | JA Russell | Ideal Electrical | Corys |
|---|---|---|---|
| Oct 2025 | 63.1% | 26.7% | 10.1% |
| Nov 2025 | 57.2% | 29.2% | 13.6% |
| Dec 2025 | 59.1% | 29.5% | 11.4% |
| Jan 2026 | 58.6% | 29.6% | 11.7% |
| Feb 2026 | 58.6% | 29.7% | 11.7% |
| Mar 2026 | 57.8% | 30.1% | 12.2% |
| Apr 2026 | 55.7% | 30.1% | 14.2% |
| May 2026 | 58.6% | 31.4% | 10% |
| Jun 2026 | 57.5% | 30.3% | 12.1% |
| Jul 2026 | 58.6% | 31% | 10.4% |
| Aug 2026 | 61.6% | 27.9% | 10.5% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 20.6K | +0.93% | +3.1 points | |
| 2, held 2nd | 27.9% | 9.3K | -13.7% | -3.1 points | |
| 3, held 3rd | 10.5% | 3.5K | -3.6% | +0.1 points |
61.6%
held 1st · 20.6K estimated branded searches · +0.93% vs prior month · +3.1 points
27.9%
held 2nd · 9.3K estimated branded searches · -13.7% vs prior month · -3.1 points
3.
Corys10.5%
held 3rd · 3.5K estimated branded searches · -3.6% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among electrical wholesalers in New Zealand?
3 brands
In August 2026, JA Russell was the most searched among electrical wholesalers in New Zealand, with an estimated 20.6K branded searches and 61.6% estimated Share of Search within this set. Ideal Electrical is in 2nd place, 33.7 percentage points behind at 27.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| JA Russell | 63.1% → 61.6% | 63.1%Oct 2025 | 55.7%Apr 2026 | 1st |
| Ideal Electrical | 26.7% → 27.9% | 31.4%May 2026 | 26.7%Oct 2025 | 2nd |
| Corys | 10.1% → 10.5% | 14.2%Apr 2026 | 10%May 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand decreased from 63.1% to 61.6%.
- Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand increased from 26.7% to 27.9%.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 63.1% in October 2025 and was lowest at 55.7% in April 2026.
- Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 31.4% in May 2026 and was lowest at 26.7% in October 2025.
- Across the 11 months ending August 2026, Corys’ estimated Share of Search among electrical wholesalers in New Zealand peaked at 14.2% in April 2026 and was lowest at 10% in May 2026.
- Across the 11 months ending August 2026, Corys held steady: its estimated Share of Search among electrical wholesalers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand electrical wholesalers in August 2026?
2 changes
In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.
In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%.
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