Ideal Electrical vs JA Russell:Which is more popular by branded search in New Zealand?
In August 2026, JA Russell had more branded searches than Ideal Electrical among electrical wholesalers in New Zealand. JA Russell was estimated to have 20.6K branded searches compared to Ideal Electrical’s 9.3K, and held a 61.6% Share of Search versus Ideal Electrical’s 27.9%.
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Which is more popular in search, Ideal Electrical or JA Russell?
Compare the electrical wholesalers New Zealand electricians buy supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JA Russell, Ideal Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | JA Russell | Ideal Electrical | Corys |
|---|---|---|---|
| Oct 2025 | 63.1% | 26.7% | 10.1% |
| Nov 2025 | 57.2% | 29.2% | 13.6% |
| Dec 2025 | 59.1% | 29.5% | 11.4% |
| Jan 2026 | 58.6% | 29.6% | 11.7% |
| Feb 2026 | 58.6% | 29.7% | 11.7% |
| Mar 2026 | 57.8% | 30.1% | 12.2% |
| Apr 2026 | 55.7% | 30.1% | 14.2% |
| May 2026 | 58.6% | 31.4% | 10% |
| Jun 2026 | 57.5% | 30.3% | 12.1% |
| Jul 2026 | 58.6% | 31% | 10.4% |
| Aug 2026 | 61.6% | 27.9% | 10.5% |
| Sep 2026 | — | — | — |
How has the Ideal Electrical and JA Russell comparison changed over the last 12 months?
3 findings
- JA Russell was ahead of Ideal Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand moved from 26.7% to 27.9%, and its estimated monthly branded searches moved from 8.7K to 9.3K.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand moved from 63.1% to 61.6%, and its estimated monthly branded searches moved from 20.5K to 20.6K.
How did search popularity change for New Zealand electrical wholesalers in August 2026?
2 changes
In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.
In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Ideal Electrical’s and JA Russell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ideal Electrical
8 branded search terms
- ideal co nz
- ideal electrical
- ideal electrical albany
- ideal electrical near me
- ideal electrical nz
- ideal electrical online
- ideal electrical supplies
- idealelectrical
JA Russell
6 branded search terms
- ja russell
- ja russell electrical
- ja russell near me
- ja russell new zealand
- jarussell
- jarussell co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.