How popular isIdeal Electrical in search?
In August 2026, there were an estimated 9.3K branded searches for Ideal Electrical in New Zealand which is up 7.5% over the last 11 months. Ideal Electrical holds 27.9% estimated Share of Search among New Zealand electrical wholesalers and is ranked 2nd of 3 competitors for search popularity.
JA Russell61.6%
Ideal Electrical27.9%
Corys10.5%
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Which electrical wholesalers compete with Ideal Electrical?
Share of Search by month for JA Russell, Ideal Electrical, Corys. The figures are in the table below the chart.
View monthly share of search table
| Month | JA Russell | Ideal Electrical | Corys |
|---|---|---|---|
| Oct 2025 | 63.1% | 26.7% | 10.1% |
| Nov 2025 | 57.2% | 29.2% | 13.6% |
| Dec 2025 | 59.1% | 29.5% | 11.4% |
| Jan 2026 | 58.6% | 29.6% | 11.7% |
| Feb 2026 | 58.6% | 29.7% | 11.7% |
| Mar 2026 | 57.8% | 30.1% | 12.2% |
| Apr 2026 | 55.7% | 30.1% | 14.2% |
| May 2026 | 58.6% | 31.4% | 10% |
| Jun 2026 | 57.5% | 30.3% | 12.1% |
| Jul 2026 | 58.6% | 31% | 10.4% |
| Aug 2026 | 61.6% | 27.9% | 10.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 20.6K | +0.93% | +3.1 points | |
| 2, held 2nd | 27.9% | 9.3K | -13.7% | -3.1 points | |
| 3, held 3rd | 10.5% | 3.5K | -3.6% | +0.1 points |
61.6%
held 1st · 20.6K estimated branded searches · +0.93% vs prior month · +3.1 points
27.9%
held 2nd · 9.3K estimated branded searches · -13.7% vs prior month · -3.1 points
3.
Corys10.5%
held 3rd · 3.5K estimated branded searches · -3.6% vs prior month · +0.1 points
Compare search popularity between Ideal Electrical and its closest rivals
How has branded search demand for Ideal Electrical changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ideal Electrical in New Zealand rose from 8.7K to 9.3K.
- Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand increased from 26.7% to 27.9%.
- Across the 11 months ending August 2026, Ideal Electrical’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 31.4% in May 2026 and was lowest at 26.7% in October 2025.
How did search popularity change for New Zealand electrical wholesalers in August 2026?
2 changes
In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.
In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%.
How is Ideal Electrical measured?
Brandwave collects information about searches that people make online using Ideal Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- ideal co nz
- ideal electrical
- ideal electrical albany
- ideal electrical near me
- ideal electrical nz
- ideal electrical online
- ideal electrical supplies
- idealelectrical
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Is Ideal Electrical your brand?
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